Pizza Hut's Iconic BOOK IT! Reading Program Returns to Canada

Beloved reading program encourages a new generation of young readers to turn pages, reach their goals and celebrate with pizza

TORONTO, Sept. 10, 2026 /CNW/ -- This back-to-school season, Pizza Hut Canada is bringing its iconic BOOK IT! reading program back to Canada, inspiring a new generation of young readers to discover the joy of reading -- with a Personal Pan Pizza® waiting when they reach their goals.

BOOK IT! makes reading fun and rewarding by giving teachers a simple way to set reading goals and celebrate students' progress throughout the school year.

"Some childhood memories just stick with you -- and for many of us, those memories include a trip to Pizza Hut and earning a BOOK IT! reward," said Jennifer Ligotti, Chief Marketing Officer, Pizza Hut. "We're excited to bring the program back to Canada so a new generation of kids can set reading goals and celebrate their achievements with a Personal Pan Pizza®. BOOKT IT! is about making reading something kids can look forward to, while creating new memories around the table for families. Plus, a little dose of nostalgia for the parents and teachers who grew up with the program themselves."

Giving kids another reason to pick up a book

The return of BOOK IT! comes at a time when Canadians are looking for more ways to unplug and reconnect with analog activities. According to Leo Toronto's 2025 HumanKind Study, 62% of Gen Z are actively trying to reduce their screen time, while 45% of Canadians are returning to analog hobbies like reading and book clubs. For families, the desire to create healthier relationships with screens is especially top of mind, with a recent Leger survey finding that 83% of Canadians are concerned about the potential negative impact of social media on children and teenagers.

BOOK IT! taps into this growing desire to make time for screen-free activities by turning reading into something kids can feel excited about. With a simple incentive to read, reach a goal and celebrate with pizza, the program gives families and classrooms a fun, tangible way to make reading feel rewarding -- while giving kids another reason to pick up a book.

How BOOK IT! Works

BOOK IT! serves students from pre-K through Grade 6. Teachers at accredited public and private schools can enroll their classrooms, set reading goals and track students' reading habits throughout the school year.

Each month, students who reach their goal receive a certificate for one free Pizza Hut® one-topping Personal Pan Pizza®. Enrollment opened Sept. 1, with the BOOK IT! School Program running from October 2026 through March 2027.

Teachers can learn more and enroll at bookitprogram.com/Canada.

For more information on Pizza Hut Canada, please visit PizzaHut.ca. To download the Pizza Hut Canada app, search for "Pizza Hut Canada" in the Apple App Store or Google Play Store.

About Pizza Hut Canada 

Pizza Hut Canada is proud to be one of Canada's largest pizza restaurant chains with over 600 locations locally. Globally, Pizza Hut is a global leader in the pizza category with more than 19,500 restaurants in 110 markets and territories. The brand has earned a reputation as a trailblazer in innovation with the creation of icons like Original® Pan and Original® Stuffed Crust pizzas. In 1994, Pizza Hut pizza was the very first online food order, and today Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. Leveraging its global presence, Pizza Hut works to positively impact its people, the communities it serves and the environment through commitments across three priority areas: More Equity, Less Carbon and Better Packaging. 

SOURCE Pizza Hut Canada

Media Contact: Natalie Homewood, [email protected]