TORONTO, Sept. 15, 2015 /CNW/ - Today, proximity marketing provider Rover is pleased to announce it's partnership with the Pittsburgh Penguins. The Penguins will use the Rover proximity platform with their existing beacon installation to enhance the fan experience and deliver beacon-triggered content through the Penguins app.
Fans with the app will receive exclusive mobile content when they attend games at CONSOL Energy Center throughout the 2015/2016 season. From the moment fans walk in the arena, content on the Penguins app will reflect an 'at the game experience'. Beacon-triggered content will include greeting fans as they enter the arena with special content, an interactive experience at the Mario Lemieux statue and concession offers and discounts.
Penguins Senior Director of Technology, Erik Watts: "We are excited to partner with Rover. Rover makes it easy for us to deliver relevant content to fans, and provides us with a platform to which we can have input and help develop an experience that is exciting and engaging for our fans and corporate partners. Last year we used beacons with great success, this year we are looking to take it to the next level, and Rover gives us the edge".
This marks another win in the professional sports vertical as Rover continues to help teams innovate and enhance the fan experience.
"Rover is committed to taking the complexity out of proximity marketing and we continue to be focused on making it easy to deliver on the power of beacon technology. The Penguins are innovators in this space and we are excited to partner with them to help craft the fan experience of the future." Says CEO of Rover, John Coombs.
Getting proximity right on mobile is an iterative process and Rover has built a platform that puts marketers in the driver's seat of building out the experience, enabling them to create content that is pushed in real-time to their app without the need for developers or App Store updates.
Proximity content is driving some of the highest engagement rates of any marketing channel, with data showing beacon content click-through rates of over 65% in sports. This data speaks to how powerful relevant and contextual content is compared to channels that don't consider the user's time and place.
Rover is a mobile engagement platform which leverages iBeacon and Geofence technology to connect marketers with their customers at the right time. The platform serves hundreds of locations, in a number of key sectors including professional sports, retail, loyalty and tourism. As a leader in proximity marketing, Rover compliments the platform with industry insights and comprehensive campaign support. Customers are guided from pilot to full scale rollout, ensuring they achieve a positive ROI from this powerful channel. Visit www.roverlabs.co for more information.
SOURCE Rover Labs Inc.