LOS ANGELES, Jan. 7, 2015 /CNW/ -- Pipeline Pet Products, a start-up company, is proud to announce that Brad Hatt, most recently Director of Big Heart Pet Brands Canadian operation, has accepted the position of CEO of Pipeline Pet Products effective January 5, 2015. Pipeline Pet Products serves as an umbrella company to service multiple brands across all channels of trade. Pipeline's suite of brands will service the Pet Specialty, Big Box, Mass and Grocery channels and everything in between.
While at Big Heart Brands, Hatt oversaw a $100M business for more than 10 years. "With over 25 years in the pet sector under my belt, I was at a point in my career where I wanted to do something more entrepreneurial. The opportunity to join Pipeline Pet Products is really the perfect fit for me at this stage of my life. It will allow me to leverage my experience in managing multiple brands and also take Pipeline Pet Products' multiple offerings to the next level," says Hatt. "We believe that the unique value proposition of our patented ingraining process gives our brands a measurable and scientifically proven competitive advantage. This patented technology spread across our suite of brands, will make Pipeline Pet Products a stand-out player in the burgeoning pet industry," stated Hatt. "We currently have six brands under the Pipeline umbrella, Green Bark Gummies, Droolers, Fruit Nibblers, Organicfuls, Hearty Bites plus one new pet food line, Holistic Essentials."
As the company expands its offerings and grows its business, it is currently raising its next round of capital via the equity crowdfunding platform, CircleUp. "As we grow our business, like any start up, having enough capital to build and drive the business is key. We have been speaking with a number of different investment groups about our current round of financing and decided to move forward with CircleUp as they offer a broad community of investors, many of which can assist us with expanding our business beyond just their financial contributions," stated company President Kevin Treuer. Accredited investors that are interested in learning more about Pipeline's offering can visit CircleUp.
"As we continue to grow our business, I'm excited that one of my first announcements is that Pipeline Pet Products' initial flagship brand, Green Bark Gummies, has secured nationwide distribution of our Omega-3 powered nutritional treats," stated Hatt. Distribution is currently being fulfilled through Pet Food Experts Inc., Animal Supply Co. and Wholesome Pet Distributing and currently adding Summit Pet Product Distributors, Lone Star Pet Supply Inc. and Central Garden and Pet to round out the national coverage. Canadian national distribution is through Rolf C. Hagen Inc.
There are currently four formula offerings for the Green Bark Gummies brand: Hip & Joint, Skin & Coat (large and small), Healthy Digestion and Health & Vitality. The attractive packaging is not only available for the USA but also labeled in bilingual French/English for Canadian and European customers.
There are NO artificial colors or flavors, NO wheat, corn or soy, and NO sugar added. "Health maintenance and improvement, and the prevention of illness is our number one priority," states Dr. Rolando Vasquez, a prominent LA veterinarian for more than 30 years and one of the owners of Pipeline Pet Products. "Green Bark Gummies is an excellent source of calcium, phosphorus, iron, zinc, high in fiber, low in carbohydrates and offers multiple solution-based formulas."
In the fall of 2015, the Green Bark Gummies will add a cat treat line-up to offer the same healthy treat option and ALL three Omega-3's to cats everywhere, followed by an innovative dental offering in 2016.
ABOUT PIPELINE PET PRODUCTS, LLC: Pipeline Pet Products endeavors to bridge a gap in the pet products space between premium healthy ingredients and affordable prices. Pipeline Pet Products will create measurably healthy and nutritionally sound products singularly offering an innovative patented technology and value proposition across multiple channels of trade. This coupled with competitive prices, will deliver the pet consumer healthy but affordable options everyday - "value for money."
ABOUT GREEN BARK GUMMIES: "The healthy treat that's fun to eat" is produced and packaged in the USA with American ingredients and materials. Additional information is available at www.GreenBarkGummies.com.
For further information,
Contact: Kevin Treuer, President
Pipeline Pet Products, LLC
1107 Fair Oaks Avenue - 816
South Pasadena, CA 91030
SOURCE Pipeline Pet Products