Pioneering Technology's All-New Safe-T-sensor(TM) Receives Regulatory Listing
for Sale throughout North America

Safe-T-sensor for Microwave Ovens in High Demand - First Production Order Sold-Out

MISSISSAUGA, ON, Aug. 4 /CNW/ - Pioneering Technology Corp. of Mississauga, Ontario (TSX-V PTE), ("Pioneering") announced today that it's all new patent pending, Safe-T-sensor, the first product of its kind engineered to help prevent microwave cooking fires and false alarms, recently received regulatory approval from a Nationally Recognized Testing Lab for sale of the product throughout North America. Customers have been anxiously awaiting this announcement.

Pioneering completed its in-field testing earlier this year and in recent weeks secured its product listing mark from ETL/Intertek of Cortland, New York. In the United States the ETL listing mark conforms to UL Standard 2017 and in Canada the product is certified to CSA Standard C22.2 No. 205-M1983.

The Safe-T-sensor was developed by Pioneering and is the only technology of its kind available today that helps to mitigate the many fires and false alarms attributed to the use of microwave ovens. The Safe-T-sensor is a patent pending technology designed to sense and defuse burning and/or smoking conditions shutting the microwave off before it causes a fire or triggers the fire alarm.

A soft test launch of the Safe-T-sensor in the fall of 2009 was met with great success. The product was only made available to Pioneering's existing Safe-T-element Customer and Distributor base and orders were limited to small batches for testing purposes.

Pioneering CEO Kevin Callahan said, "It was important to us that we complete six months of infield testing with our best Customers and secure a listing mark from a Nationally Recognized Testing Lab before making this product available in volume to the general public. Volume production of this product is now underway and at present we cannot keep up with demand. To date, orders are coming from universities, the military, senior's facilities and medical centers across North America."

The product is a natural line extension to Pioneering's Safe-T-element cooking system engineered to prevent electric stove top cooking fires. Safe-T-sensor will be packaged and sold as an accessory item and will also be made available to large retail channels (wherever microwave ovens are sold) later this year. Management anticipates that the Safe-T-sensor will deliver significant contribution to the Company's bottom line going forward.

According to the Association of Home Appliance Manufacturers (AHAM), there are 90 million households in the U.S. with microwaves and the number of households that own more than one unit is growing. In addition, microwave ovens are present in college dorms, offices, hospitals, senior's facilities, restaurants, convenience stores and more. Approximately 14 million new microwaves are sold each year representing a $1.4 billion market annually. According to the National Fire Protection Association (NFPA), microwave ovens are involved in 2,100 home structure fires per year and are responsible for more emergency room injury visits than any other cooking device.

    About Pioneering Technology Corp and the All New Safe-T-sensor:

Pioneering is an "Energy Smart" product innovation company based in Mississauga, Ontario, that engineers and brings to market energy smart solutions for consumer products making them safer, smarter and/or more efficient. The patent pending Safe-T-sensor is designed to detect burning conditions in microwave ovens shutting it off before it causes a fire or triggers a fire alarm. The patented Safe-T-element(R) cooking system is engineered to help prevent stove top cooking fires, the number one cause of fire in North America, and to reduce the amount of electricity required to cook. Pioneering trademarks include Safe-T-element(R), Safe-T-Sensor(TM), Powergrill(TM), Battery Eliminator(R), Powerpak(TM) and the Hydro-free Furnace Fan(TM). For more information visit

        This news release contains certain forward-looking statements
      that reflect the current views and/or expectations of the Company
      with respect to its performance, business and future events. Such
         statements are subject to a number of risks, uncertainties
                               and assumptions.
              Actual results and events may vary significantly.

        The TSX Venture Exchange Inc. has neither approved nor disapproved
                     the contents of this press release.


For further information: For further information: contact Kevin R. Callahan, President and CEO of Pioneering, at (905) 712-2061 ext. 222

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