The world is invited to watch top Canadian runway shows live on YouTube.com/FashionWeekLive & Canadians can #tweet4aseat with @MaybellineCan for a chance to experience Fashion Week in person
TORONTO, Oct. 22, 2012 /CNW/ - Returning as Official Makeup Sponsor of World MasterCard Fashion Week, Maybelline New York is set to host spokesmodel and pink-haired IT girl Charlotte Free this evening for Fashion Week's opening night. Maybelline is proud to showcase Charlotte's talents in her Canadian catwalk debut for the highly anticipated Pink Tartan show at 8 PM on Monday, October 22nd.
Known for her eye-catching iconic locks, delicate features and eclectic street style, Charlotte Free is one of fashion's most sought after models, having walked coveted global runways and graced the pages of notable magazines, including American and British Vogue and V Magazine.
"I'm really excited to be walking for the first time at World MasterCard Fashion Week in Toronto for Pink Tartan!" said Charlotte Free, Spokesmodel Maybelline New York. "I hear that Toronto has a lot of young talent and is quickly becoming one of the cities to watch on the international fashion scene. I'm also very happy that Maybelline New York will be there with me. I am so proud to be associated with such a cool, young brand that lets me be myself."
"As a designer, I am always on the lookout for what is fresh, new and invigorating. Charlotte Free brings these three key elements to the runway. The team at Maybelline New York was quick to recognize Charlotte's style, attitude and approach to fashion as the perfect complement to our S/S 2013 show. She is the ultimate face and muse for Pink Tartan this season," says Kim Newport-Mimran, President and Head Designer of Pink Tartan.
Proud partner at 11 Fashion Weeks globally, from New York to Shanghai, Tel Aviv to Tokyo, Maybelline New York returns to Toronto ready to sweep the runway with the best of Spring 2013 beauty. Sitting at the helm of the backstage beauty team is Lead Makeup Artist Grace Lee, who will be designing close to 40 different makeup looks and showcasing her expertise translating trends for the catwalk.
Grace's global experience, in addition to her artistic and unconventional makeup techniques, has made her a highly respected and sought after makeup artist (most recently featured in FASHION Magazine as one of Canada's top makeup artists).
To ensure that both local and national beauty lovers get in on the World MasterCard Fashion Week action, Maybelline is offering many different opportunities for the public to get behind-the-scenes and front-of-house exclusives.
Digital & Social Media Initiatives
Maybelline will be giving Canadians an "all-access pass" to Spring/Summer 2013 with unparalleled content from World MasterCard Fashion Week via @MaybellineCAN's digital initiatives. For a second season, Maybelline brings the front row to fashion enthusiasts everywhere through a partnership with YouTube and IMG Fashion. Starting on October 22, viewers can catch live streaming of 10 fashion shows, including Pink Tartan, Lucian Matis, and Joe Fresh through the Fashion Week Live YouTube channel. Visitors are one click away from the runway on this content-rich platform. All access begins here:
- Maybelline/YouTube streaming top fashion shows live at: YouTube.com/FashionWeekLive
- Join the conversation from the backstage to the runway via Twitter: Twitter.com/MaybellineCAN
- Beautiful, bold, exclusive content geared toward the online fashion community at: MaybellineCanada.tumblr.com/
- Find style and colour inspiration via Pinterest with images from the makeup chair and the catwalk: Pinterest.com/maybellinecan
New this season @MaybellineCan presents #tweet4aseat. This latest social media venture grants Toronto's style mavens an opportunity to tweet for a chance to win two seats to one of the week's highly anticipated shows. To enter, follow @MaybellineCAN on Twitter then tweet @MaybellineCAN: "I want to be spotted @WMCFashionWeek wearing....(insert favourite Maybelline New York Product) #tweet4aseat." A lucky winner will be chosen at 5:00PM every evening for the opportunity to sit at the next day's show with a guest. Contest launched Sunday, October 21st.
Rules and Regulations: http://bit.ly/QIW00S
For those that want to get a glimpse of models like Charlotte Free having their makeup and hair done for the catwalk, back by popular demand is the "Beauty Fishbowl". Maybelline New York and Redken (Official Hair Sponsor of World MasterCard Fashion Week) have erected a set of floor to ceiling windows that will allow the public to see directly into the backstage environment. Located at the west side of David Pecaut Square (Metro Hall side), everyone is invited to stop by for a beauty fix.
About Maybelline New York:
Maybelline New York is available in over 129 countries worldwide. As the official makeup sponsor of World MasterCard Fashion Week, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. For more information, log onto www.maybelline.ca. Maybe she's born with it, maybe it's Maybelline.
Image with caption: "Maybelline New York International Spokesperson Charlotte Free graces the catwalks of World MasterCard Fashion Week in the Pink Tartan show. (CNW Group/Maybelline New York)". Image available at: http://photos.newswire.ca/images/download/20121022_C8823_PHOTO_EN_19602.jpg
Image with caption: "Charlotte Free, rising runway star and Maybelline New York muse, is best known for her vivid dyed-pink locks, delicate features and cool, edgy, daring look. Hitting the catwalk on opening night of World MasterCard Fashion week, Charlotte brings her one-of-a-kind beauty to Toronto's fashion scene. (CNW Group/Maybelline New York)". Image available at: http://photos.newswire.ca/images/download/20121022_C8823_PHOTO_EN_19610.jpg
SOURCE: Maybelline New York
For further information:
For more information and media inquiries with Maybelline New York please contact:
Maybelline New York - Canada
For more information and media inquiries regarding Pink Tartan, please contact:
Anita Matte, ASC Public Relations, Inc.