Piaggio Announces Transition of Business Operations in Canada

NEW YORK, Nov. 10 /CNW/ -- Piaggio & C. S.p.A. (Piaggio Italy), the builder of such leading scooters and motorcycles as Piaggio, Vespa, Aprilia, Moto Guzzi, and Derbi, announces that it has terminated its exclusive distribution agreement with Canadian Scooter Corporation (CSC). The company is preparing to launch new business operations in the Canadian market allowing dealers to enjoy a direct relationship with a company of the Piaggio Group. Confirming Piaggio Group's commitment to the Canadian market, Piaggio Italy has called upon Piaggio Group Americas, Inc. (PGA), to develop and support a Canadian dealer network equipped to increase market share and provide the finest product support in the industry.

PGA announces that, effective immediately, it is inviting all dealers who had an executed dealer agreement with CSC in effect on October 5, 2009 (Former CSC Dealers) to submit warranty claims and new warranty registrations to PGA. Interested dealers should submit the latest version of their executed agreement with CSC, along with the Dealer Principal's name, contact number and email address, either: (i) by fax to the attention of the PGA Finance Department at the following fax number: (212) 380-4459, or (ii) by overnight courier to: Finance Department, Piaggio Group Americas, Inc., 140 E 45th Street, Suite 17, New York, New York, 10017-3144. Any dealer with questions regarding the submission of this information (only) should contact Adrian Mendoza, either by email at: amendoza@piaggiogroupusa.com, or by telephone at: (212) 380-4428. Dealers who respond promptly to this invitation with the requested information will receive, within a matter of days, detailed instructions on how to submit parts orders, warranty registrations and warranty claims for processing and reimbursement on a going-forward basis. The claims and registration processes are likely to evolve over the next few months as computer systems are developed to handle requests from Canada.

For customer care related issues (only), until a new Canadian Customer Care system is fully in place, PGA asks dealers and customers to contact PGA via email at: CanadaCare@piaggiogroupusa.com. PGA requests the patience and understanding of French-speaking dealers and customers as French language support is developed and put in place.

Any Former CSC Dealer who wishes to be considered for appointment as a dealer in the new dealer network should send a letter expressing their interest, along with a copy of the latest version of their executed agreement with CSC and the contact information of the Dealer Principal (unless that information has already been provided), either: (i) by fax to the attention of Adrian Mendoza at the following fax number: (212) 380-4459, or (ii) by overnight courier to: Adrian Mendoza, Piaggio Group Americas, Inc., 140 E 45th Street, Suite 17, New York, New York, 10017-3144.

PGA anticipates that new dealer agreements will be offered to select dealers in Canada no later than January 2010, and that a fully operational Canadian sales and service system for vehicles, accessories, and parts will be in place in February 2010. To kick-start the new sales season, a meeting is currently being planned for January 2010 to present the newly launched dealer network with 2010 sales programs.


    About The Piaggio Group

Established in 1884 by Rinaldo Piaggio, and based out of Pontedera in Pisa, Italy, the Piaggio Group is one of the world's top manufacturers of two-wheel motor vehicles. With more than 7,000 employees, an annual production of more than 650,000 vehicles, five R&D centers, seven production facilities in Europe and Asia and operations in more than 50 countries, the Piaggio Group has a consolidated leadership position in the European two-wheeler market. The company produces scooters, motorcycles and mopeds in the 50cc to 1,200cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands. The Group also manufactures three- and four-wheel light transportation vehicles for the Ape, Porter and Quargo ranges.



SOURCE Piaggio Group

For further information: For further information: Melissa MacCaull of Piaggio Group, +1-212-380-4413, mmaccaull@piaggiogroupusa.com

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