- Category Inventor MBT Market Leader in Most Countries
ROMANSHORN,
The rise of physiological footwear has had a clear impact on the walking category, NPD says. Physiological footwear now generates almost 25% of the walking volume in the US. Sales of walking footwear without the physiological function have gone down by 12%.
Among the brands to benefit most from the boom is category inventor MBT. The Swiss company that invented the concept of unstable footwear has sold more than five million pairs in over 30 markets and experiences double-digit growth.
As the only brand whose functionality is proven by extensive academic research, MBT remains the leader in most markets. Unlike competitor brands, it doesn't solely focus on female toning and shaping but is also recommended by doctors to alleviate back and joint pain.
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