TORONTO, July 30, 2015 /CNW/ - The PGA of America and Toronto-based ORYX, a digital content and technology agency, have partnered to launch a complete structural redesign of PGA.org, the main communication hub for the golf industry and its 28,000 PGA Professionals. With the needs of today's golf professional changing, the PGA of America made a decision to overhaul its digital experience to better serve its members, the experts in the business and the game of golf.
"With a simple, personalized approach to serving each member's individual needs, PGA.org works to unlock the value of the PGA's most valuable asset— its PGA Professionals — in a way that is scalable and effective," said Jeff Price, the PGA of America's Chief Commercial Officer. "By partnering with ORYX and leveraging Drupal, we have been able to create a customized experience that works across platforms."
Using Drupal, an innovative web platform service, ORYX created a customized CMS solution, allowing the new site to deliver dynamic content across all devices with an engaging and relevant way for users to learn, craft and share valuable PGA information. Drupal is an open source content management platform that powers millions of websites and applications around the world. The software, combined with the expertise of ORYX in UX and development, created a member resource center that connects the PGA of America, their members and the fans of golf all in one centralized digital space.
"We gave PGA.org a new tone and improved the communication vehicle between headquarters and its members," said Andrew Polzl, President of Oryx. "The new site responds to members' needs with personalized content and a customizable setup."
The redesigned and redeveloped PGA.org is another step toward ensuring PGA Professionals receive the best possible service, both on and off the golf course.
For more information about the PGA of America, visit PGA.org.
Founded in 2009, ORYX has offices in Canada, the US and Costa Rica, and is an innovative digital content and technology agency that works with tier one brands and companies.
SOURCE Oryx Advertising Inc.
For further information: Media Contact: Andrew Polzl, President, Email: [email protected], www.oryxagency.com