- Craziest Video Ever in History of Laundry, Ariel Science Plus Which
Currently Airs TVCM with "Sudden Stain Machine" and Appears in Various
- Video Showcases Sudden Stains in Life in Experimental Style -
KOBE, Japan, Sept. 3, 2014 /CNW/ - The popular detergent brand "Ariel"
from Procter & Gamble Japan K.K. (headquarters: Kobe City) has launched
the web exclusive video "BEAUTIFUL LIFE - Life and Dirt -."
The video highlights various sudden stains through a special machine
called, "sudden stain machine." The budget spent over the production
cost to prove the strong cleaning power of Ariel Science Plus even
without bleach(*1) is over 40 million JPY ($385,000). The video is
directed by Yuichi Kodama, who has won the Grand Prix in all 3 major
advertising awards. Although the content is about soiled laundry, the
video looks like a beautiful short movie. Please enjoy the video which
extends beyond the realm of science with a hint of philosophical touch,
and refreshes your feeling.
(Video: http://www.myrepi.com/tag/ariel-products-aipg#movie )
(Image: http://prw.kyodonews.jp/opn/release/201409033392/ )
The craziest machine ever in the history of laundry? Is it possible to
wash away sudden stains in life without bleach (*1)?
- Title: Laundry Science Ariel BEAUTIFUL LIFE - Life and dirt -
- Director:Yuichi Kodama
- Special Page: http://www.myrepi.com/tag/ariel-products-aipg#movie
- Youtube URL: http://www.youtube.com/watch?v=BOpszhPMCOA&feature=youtu.be
- Launch date: Aug. 1, 2014
- Footage: 120 seconds
- Story Summary:
A scientist states his perspective about "life being a series of sudden
stains." As he walks through the machine, he encounters the sudden
stains in daily life, such as mustard, coffee, mud and wine. Contrary
to his philosophical way of talking, his lab coat is full of stains by
the time he finished walking through. But still, he has a very
confident look on his face because he can wash away all the stains with
Ariel alone, even without bleach. He puts on his fully cleaned lab coat
and starts talking again.
(*1) Researched by P&G Lab, March 2014.
The campaign "Laundry Science Ariel" started in June 2013. With the
power of science, the brand can overcome the laundry issues that you
have given up, and washes away the laundry myths. The advertising
series with this strong brand has now reached its 10th milestone. The
passionate and intelligent scientist faces various issues that
housewives encounter, and resolves refreshingly with his slogan
"Impossible? Possible with Ariel!"
About Procter & Gamble Japan
Headquarters: 1-17 Koyochonaka, Higashinada, Kobe City, Hyogo
Prefecture, Zip code: 658-0032, Japan
SOURCE: Procter & Gamble Japan K.K.
For further information:
BEAUTIFUL LIFE PR office(CyberCasting&PR)