Pfizer Canada Wins National Quality Institute's Healthy Workplace(R) Award

    This unique recognition places Pfizer among the most progressive Canadian
    organizations who share the same commitment to excellence

KIRKLAND, QC, Oct. 23 /CNW Telbec/ - The National Quality Institute awarded Pfizer Canada its coveted Healthy Workplace(R) Gold Trophy Award and recognition as one of the nation's healthiest workplaces at the 2009 Canada Awards for Excellence Gala on October 22.

The Healthy Workplace(R) Gold Trophy Award is based on the National Quality Institute's Healthy Workplace framework, which was developed in partnership with Health Canada and in association with health and wellness professionals. The Canada Awards for Excellence are presented annually by the National Quality Institute to recognize outstanding achievements in quality, customer service, and a healthy workplace.

"As a leading healthcare company, Pfizer Canada is dedicated to promoting a healthy living and working environment for our employees. It is a natural extension of our corporate philosophy, that to be truly healthy, it takes more than medication. As a company that is dedicated to helping to improve the health and wellness of Canadians, we are honoured and proud to be recognized by the National Quality Institute for creating a healthy, balanced workplace," says Luc St-Pierre, Vice-President - Human Resources, Pfizer Canada.

Helping Pfizer Employees Lead Healthier Lives

At the cornerstone of Pfizer's healthy workplace is their workplace wellness program, called VIVA, which the company developed in May 2007. This integrated program is centered on disease prevention, awareness of healthy living and employee support. It promotes healthy lifestyle habits in various areas, such as nutrition, physical activity, work-life balance and stress management.

VIVA creates personalized health plans to help employees achieve health and life goals through small, sustainable steps - and leads a variety of workplace wellness classes and services.

"Pfizer has been pioneering workplace wellness since 2000 and we've continued to innovate ever since," explains Luc St-Pierre. "Our investment has helped create a healthier, more balanced workplace and increased productivity and retention at the same time," he explains, adding that Pfizer is now sharing its experiences with other like-minded organizations.

More than three-quarters of the employees surveyed in December 2008 said that the VIVA program adds value to their jobs. They also said that the program helps them reach their personal health goals, improves their moral, keeps them energized and helps reduce their stress.

Pfizer believes that to be truly healthy, it takes more than medication

Launched in 2008, More than Medication is a Pfizer Canada awareness program that features inspirational TV and print advertising and a free, made-in-Canada wellness website devoted completely to non-medicinal health information. Pfizer medications are never mentioned and the site offers interactive wellness tools across a wide range of topics, including: brain games, stress management, nutrition and more. Canadians can also find links to thousands of local support groups. Pfizer Canada's More than Medication campaign is an excellent way to introduce Canadians to other important areas where Pfizer is contributing to their health and wellness.

About Pfizer in Canada

Pfizer Canada Inc. is the Canadian operation of Pfizer Inc., the world's leading biopharmaceutical company. The company is one of the largest contributors to health research in Canada. Our diversified health care portfolio includes human and animal biologic and small molecule medicines and vaccines, as well as nutritional products and many of the world's best-known consumer products. Every day, Pfizer Canada employees work to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. We apply science and our global resources to improve the health and well-being of Canadians at every stage of life. Our commitment is reflected in everything Pfizer does, from our disease awareness initiatives to our community partnerships, to our belief that it takes more than medication to be truly healthy.

To learn more about Pfizer's More than Medication philosophy and programs, visit To learn more about Pfizer Canada, visit

About the National Quality Institute

The National Quality Institute is a not-for-profit, independent organization whose goal it to help Canadian private and public sector organizations to implement programs of excellence. The National Quality Institute works with organizations to manage self-assessment activities, review business processes, and develop improvement programs.

SOURCE Pfizer Canada Inc.

For further information: For further information: Julie-Catherine Racine, Corporate Communications, Pfizer Canada Inc., (514) 693-4602, 1-866-9pfizer

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