World renowned brand of Chinese restaurants opens first Quebec restaurant on April 18
MONTREAL, March 27, 2013 /CNW Telbec/ - Interaction Asian Restaurants LP ("Interaction") is thrilled to announce that world famous P.F. Chang's China Bistro will open its first Quebec restaurant in Montreal on April 18, 2013 at Smartcentre Shopping Centre.
P.F. Chang's is an international brand that features a unique dining experience within an elegant, contemporary and family-friendly setting. With over 230 restaurants globally, each P.F. Chang's restaurant is a culinary journey inspired by the cuisine of the five regions of China, from Mongolia and Sichuan, to Beijing, Shanghai and Hunan. Each restaurant also features a variety of signature cocktails and unique desserts.
P.F. Chang's menu items are cooked-to-order in traditional Chinese woks, using only the freshest ingredients delivered to the restaurant every day. The restaurant understands the importance of responding to consumer tastes and preferences and offers a wide range of vegetarian options and is also well known for its gluten-free menu offering.
Philip Chiang, co-founder of P.F. Chang's said he is highly enthused about opening in Montreal: "It is an honour for me to share my passion for cooking and my Chinese culinary heritage. It is my sincere wish that Quebecers embrace the P.F. Chang's experience, our warmth, our varied and refined menu, our commitment to quality and our desire to offer the best Chinese food."
The new restaurant is located in the Smartcentre Shopping Centre, next to the old Hippodrome and adjacent to the Décarie Expressway. A second Quebec location will be opening in Carrefour Laval in June, just in time for summer.
"Montreal fans are craving the arrival of P.F. Chang's in Montreal. Many Quebecers who have experienced our restaurants elsewhere have expressed to us, both in person and through social media, how much they love P.F. Chang's, and how they wished it was closer to home." explained Michael Aronovici, President and CEO of Interaction. "Given this existing fan base, a commitment to fresh, Chinese-fusion flavour combinations and a distinctive dining experience, we have no doubt this bistro experience will resonate with Montrealers."
Aronovici, a highly experienced restaurant brand investor and operator, controls and operates Interaction Asian Restaurants L.P. and is based in Montreal. Interaction works in partnership with Claridge Inc., a privately-owned equity firm also headquartered in Montreal and actively involved in the management of a diverse portfolio of third-party managed investments. Claridge is a significant limited partner in Interaction.
"Claridge is pleased to partner with Interaction Asian Restaurants LP to bring P.F. Chang's to Montreal, Quebec and Canada," said Pierre Boivin, Chief Executive Officer of Claridge Inc. "P.F. Chang's enjoys near cult status wherever it exists in the U.S. and abroad and there is no more experienced partner than Michael Aronovici and his team at Interaction Asian Restaurants to bring this great brand to Montreal."
CONTEST:
To celebrate the opening of the Montreal restaurant, six lucky winners will win a full course meal for two, thus being among the first to experience the new restaurant. Participating is easy, just "Like" our Facebook page (here and sign up here). Good luck!
For more information on the contest, visit the website www.pfchangs.ca or follow us on Twitter@PFChangsQuebec or on Facebook at www.facebook.com/PFChangsQc
About Interaction Asian Restaurants, L.P.
Interaction Asian Restaurants, L.P. was created and is controlled by General Partner and President Michael Aronovici, whose holding company Interaction Restaurants Group has been operating for over 20 years in the food services industry in Canada. Under his leadership, Interaction has been successfully involved with four different restaurant and food service concepts, including Starbucks Coffee and Pizza Hut. Mr. Aronovici has served on the board of the Canadian Restaurant and Foodservices Association since 1997 and was chairman of the board in 2009.
About P.F. Chang's China Bistro, Inc.
P.F. Chang's China Bistro, Inc. owns and operates two restaurant brands within the Asian niche. P.F. Chang's China Bistro features a blend of high-quality, Chinese-inspired cuisine and American hospitality in a sophisticated, contemporary bistro setting. Pei Wei Asian Diner offers a modest menu of freshly prepared pan-Asian cuisine in a relaxed, warm environment offering attentive counter service and take-out flexibility. In addition, the Company has extended the P.F. Chang's brand to international markets and retail products, both of which are operated under licensing agreements.
About Claridge Inc.
Claridge Inc., founded in 1987 by Charles Bronfman, is an investment firm headquartered in Montreal, Quebec. Today, the firm represents the interests of the Stephen R. Bronfman family and is actively involved in the management of a diverse portfolio of third-party managed investments, as well as direct investments in the food, real estate, clean-tech and entertainment sectors.
SOURCE: Interaction Asian Restaurants, L.P.
Anne-Sophie Laframboise
514-843-2063
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