MISSISSAUGA, Ontario, March 13, 2012 /CNW/ - Hill's Pet Nutrition Canada and the Canadian Veterinary Medical Association (CVMA) have launched the 2012 Pet Dental Health Awareness campaign (PDHA) to increase awareness of the link between oral and overall health.
"It takes combined teamwork from the health care team and the owner to ensure proper pet dental health is achieved," says Susan M. Jones, D.V.M., director of veterinary affairs at Hill's Pet Nutrition Canada. "The Pet Dental Health awareness campaign educates and rewards the team and the owner, but the dogs and cats who receive better oral care as a result are the real winners."
The campaign's message to pet owners follows a healthy equation for life: daily brushing + regular dental checkups + the right nutrition = improved oral and overall health of pets. To help reinforce this, the campaign offers a special kit to pet owners available through the veterinary health care team. The kit contains a brochure on proper dental care, pet toothbrush kit, brushing quick reference card and cardboard smile stick for pet photos. Pet owners can also visit PetDental.ca to learn more about "the healthy equation for life" and Hill's® Prescription Diet® t/d® Oral Health pet food as well as register for the Hill's Smile Sweepstakes.
The Hill's Smile Sweepstakes gives pet owners a chance to win instant prizes like an iPod nano® or the grand prize — one year's worth of free Prescription Diet t/d pet food. The sweepstakes runs through the end of April 2012; and 14 grand prize winners will be awarded nationally.
"The CVMA is pleased to partner with Hill's again on this important wellness issue," says Lloyd Keddie, D.V.M., CVMA president. "Proper dental care is extremely important to the overall well-being of dogs and cats."
Research has shown a strong link between a healthy mouth and a healthy body. Bacteria can buildup in a pet's mouth, which can form lesions and spread pathogens to remote tissues and organs in the body. Conversely, a strong link has been seen between good oral health and a lower risk of heart disease, diabetes and kidney disease. Brushing a pet's teeth properly each day is considered the gold standard and can help reduce plaque buildup. However, for pet owners who are reluctant to use brushing, through a veterinarian's recommendation, Hill's® Prescription Diet® t/d® pet food can be incorporated which works like a toothbrush to fight oral bacteria.
"Prevention of periodontal disease starts before dental disease has developed. If we're going to prevent it we have to be ahead of the curve," says Fraser Hale, D.V.M., FAVD, DAVDC, practice owner of Hale Veterinary Clinic. "Since there's really no downside to having a good periodontal program in place, we should apply that to all cats and dogs. It's a win-win for the longevity of the pet."
Hill's Pet Nutrition Inc. manufactures Hill's® Prescription Diet® brand pet foods, therapeutic pet foods available only through veterinarians, and Hill's® Science Diet® brand pet foods sold through veterinarians and finer pet specialty stores. Founded more than 60 years ago with a unique commitment to pet nutrition and well-being, Hill's is committed to its mission to help enrich and lengthen the special relationships between people and their pets. Hill's produces high-quality, great-tasting pet foods owners can trust and give to their canine and feline companions as part of a veterinary health care team recommendation. This ultimately improves patient health and the health of the practice. For more information about Hill's Pet Nutrition Inc. and Hill's Evidence-Based Clinical Nutrition™ visit HillsVet.ca and follow us on Twitter at @HillsCanada.
The Canadian Veterinary Medical Association (CVMA) is the national body representing and serving the interests of the veterinary profession in Canada. To learn more about the CVMA, visit CanadianVeterinarians.net.
SOURCE Hill’s Pet Nutrition Canada Inc.
Image with caption: "Daily brushing + regular dental checkups + the right nutrition = improved oral and overall health of pets. (CNW Group/Hill's Pet Nutrition Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20120313_C3864_PHOTO_EN_11057.jpg
For further information:
Jason Eberly, firstname.lastname@example.org, or Marc Vasquez, email@example.com, both of grey healthcare group for Hill's Pet Nutrition Canada Inc., +1-816-842-8656
PRN Photo Desk, firstname.lastname@example.org