Peter Ma to Head CROSSMARK Canada's Client Teams

TORONTO, May 28, 2013 /CNW/ - CROSSMARK Canada, a leading sales and marketing services company, has announced the appointment of Peter Ma as Vice President of Client Services and Retail Sales.

Ma brings extensive retail sales and brand marketing experience, including head office retail management and retail merchandising.  He will lead CROSSMARK Canada's Client Service and Account Executives Teams.

Ma has worked for top-tier manufacturers such as Unilever, Pfizer Consumer Healthcare, McNeil Nutritionals and Johnson & Johnson. A graduate of Simon Frazer University with a bachelor's degree in business administration, Ma is a member of trade groups such as the Food and Consumer Products of Canada (FCPC) and the Canadian Restaurant and Foodservices Association (CRFA).

CROSSMARK Canada CEO Chris Terrio said Ma's expertise will help CROSSMARK expand its service capabilities and bring a strong sense of client development to the organization.

"With Peter's expansive background in both brand and channel marketing, along with his deep understanding of the Canadian retail landscape," Terrio said, "CROSSMARK Canada will be poised for aggressive growth and deliver added value for our trusted clients and customers."

For more than 100 years, CROSSMARK ( has helped the most powerful brands in the world achieve their business objectives. Expertise encompasses the areas of Headquarter Sales, Retail Merchandising, Retailer Solutions, In-Store Events, Experiential Marketing, Shopper Marketing, Consumer Engagement, In-Store Data Collection & Field Intelligence, Retail Analytics, and Retail Technology Solutions. CROSSMARK employs more than 34,000 associates worldwide with 47 offices throughout the U.S., Canada, Mexico, Australia and New Zealand.

Image with caption: "Peter Ma (CNW Group/CROSSMARK)". Image available at:


For further information:

Phil Roth
CROSSMARK Corporate Communications

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