Pert "the Original 2in1 and Still the Best" Launches a Refreshed Look With Official Spokesperson Canadian UFC® Fighter Elias 'The Spartan' Theodorou

TORONTO, July 4, 2017 /CNW/ - Canadian UFC® Top 15 Middleweight Elias Theodorou has been named the Official PERT Canada spokesperson and will engage on PERT social platforms (\Pert2in1,,\Pert) as well as be available for media interviews and appearances in Canada commencing July 1, 2017 until December 31, 2017. "I am really excited about this partnership with PERT Canada and couldn't be more thrilled to be the official spokesperson for the brand engaging in multi-platform opportunities across Canada over the next five months", comments The Spartan, Elias Theodorou.  Elias is very active on social media including: Twitter @EliasTheodorou, Instagram, @EliasTheodorou, Facebook and YouTube

PERT, "the Original 2in1" is still the best.  Since its launch 30 years ago, PERT has been up to a whole lot recently with a refreshed, modern look and more masculine bottle design so it is easier to grip.  It still offers the same great scent which is simple and clean. PERT shampoos, for the guy who doesn't groom and wants to get ready quick, are formulated with special ingredients designed to help deliver clean, hydrated, strengthened, thickened, and volumized hair. The PERT family's most recent offerings include: PERT Hydrating with Triple Vitamin Complex, Vitamins A, E and B5; PERT Strengthening with Bamboo Extract and PERT Thickening 2X® with Caffeine.               

FULL COLLECTION (Available at Most Major Retailers across Canada)
*PERT Classic Clean designed for normal hair types: 1 Litre Pump SRP $7.99 CAD, 500ml SRP $3.99 and a convenient Travel Size 50ml $.99 CAD
*PERT HYDRATING with Triple Vitamin Complex, Vitamins A, E and B5: 500ml SRP $3.99 CAD
*PERT STRENGTHENING with Bamboo Extract: 500ml SRP $3.99 CAD
*PERT THICKENING 2X® with Caffeine 500ml, SRP $3.99 CAD

For more information about PERT, visit

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ, NM: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr. David Williams, and Dr. Whitaker®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors.  For more information about Helen of Troy Limited, please visit  


For further information: For media inquiries, please contact: Pamela Kennedy, PK Communications, (416) 402-3364,

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