PEOPLE FROM COSSETTE wins Best of Decade at the Marketing Awards

MONTREAL, June 10 /CNW Telbec/ - PEOPLE FROM COSSETTE came away a huge winner last night at the Marketing Awards in Toronto winning the big prize of the night, the "Best of Decade," for our 2007 "Make Art Pop" Mentos gum campaign, and 12 prizes in total, including four Gold Awards.

"Make Art Pop" for Mentos was voted the top campaign of the decade in a vote between all the previous "Best of Show" winners of the past ten years. The breakthrough Mentos campaign, which turned round pieces of Mentos gum into works of art, won Marketing's "Best of Show" as well as many other awards in 2008. A video summary of the campaign is available on YouTube at

"This recognition for the Mentos campaign is a wonderful win for our team in Montreal. With 12 prizes in total for PEOPLE FROM COSSETTE, kudos goes out across our organization. Last night's performance was a really impressive showing at the Marketing Awards, which are sponsored by industry trade publication Marketing Magazine, and considered by many to be the most prestigious advertising awards show in Canada," says Brett Marchand, President and Chief Operations Officer.

Prizes for Montreal, Toronto and Vancouver

The team in the Cossette West office won two Golds, three Silvers and two Bronze awards last night for clients McDonald's Restaurants, The Gap, Russell Beer and the Cervical Cancer Steering Committee.

The Toronto team won a Gold for an innovative Olympics campaign for the General Mills Cheerios brand, in which consumers were invited to cut out the word "Cheer" from a Cheerios box to send to Vancouver in support of our Olympics athletes.

The final Gold went to our Montreal team for a campaign to help rescue dogs (the Underdog Club) in the Public Service Integrated category.

Here is the full list of the 12 awards won by PEOPLE FROM COSSETTE at the Marketing Awards:


The honour was bestowed solely through online voting with visitors to able to choose from the Best of Show winners from the first 10 Marketing Awards of the 21st century. More than 1,600 people registered to vote and the winner was Cossette and Perfetti Van Melle for the Mentos gum "Make Art Pop" campaign, Best of Show winner in 2008.


    Category: Out-of Home Non-Standard Format
    Title: Lamp Post
    Client: McDonald's Restaurants
    Agency: Cossette West

    Category: Non-Traditional Single
    Title: Cheer Box
    Client: General Mills, Cheerios
    Agency: Cossette, Toronto

    Category: Public Service Integrated
    Title: The Underdog Club
    Client: The Underdog Club
    Agency: Cossette, Montreal

    Category: Cinema
    Title: Eye of the Cervix
    Client: BC Cancer Agency
    Agency: Cossette West


    Category: Radio Campaign
    Title: Everyone Wins a Free Coffee Campaign
    Client McDonald's Restaurants
    Agency: Cossette West

    Category: Point-of-Purchase Campaign
    Title: Coasters
    Client: Russell Beer
    Agency: Cossette West

    Category: Non-Traditional Single
    Title: Sprize
    Client: The Gap
    Agency: Cossette West


    Category: Out-of-Home Standard Format
    Title: Steam
    Client: McDonald's Restaurants
    Agency: Cossette West

    Category: Out-of-Home Non-Standard Format
    Title: Free Parking
    Client: McDonald's Restaurants
    Agency: Cossette West


    Category: Art Direction
    Title: The Underdog Club
    Client: The Underdog Club
    Agency: Cossette Montreal

    Category: Cinematography
    Title: The Underdog Club
    Client: The Underdog Club
    Agency: Cossette Montreal

PEOPLE FROM COSSETTE offers a full range of leading-edge communication services to clients of all sizes, including some of the most prestigious brands in the world. A customer-driven organization built around highly specialized business units, COSSETTE also offers Convergent Communications(TM), a unique working method that brings added value to the client by integrating various services offered by the Group, including strategic planning and research, advertising, media buying and channel planning, sales promotion, direct response, database and direct marketing, customer relationship management, interactive marketing and technology solutions, public relations, organizational communication and change management, sponsorship and alliance marketing, branding and design, ethnic marketing, business-to-business communications (B2B practices) and print and video production. PEOPLE FROM COSSETTE has approximately 1,485 employees and offices in Québec City, Montréal, Toronto, Vancouver, Halifax, New York, Irvine, Los Angeles, London and Shanghai.


For further information: For further information: Jacques Tétrault, PEOPLE FROM COSSETTE, 514 282-4802,

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