PC Financial sweetens 15th anniversary "thank you" to Canadians with special new offer

Canada's first no catch, no fee daily bank ups the ante on market-leading 2.6 per cent interest rate with bonus for new customers

TORONTO, May 13, 2013 /CNW/ - (TSX:L) - President's Choice Financial®, the first financial services provider to introduce no-catch, no fee daily banking in Canada, continues to celebrate its anniversary, announcing another 15th anniversary "thank you" bonus for Canadians; a limited-time, special, "$15 + $15" no fee daily banking and credit card offer for all eligible new customers. The bonus is on top of other great PC Financial® offers, like its current market-leading annual interest rate of 2.6 per cent until July 15 on new deposits to non-registered chequing and savings accounts.

From now until July 5, customers who open a new no fee daily banking account and qualify for a President's Choice Financial® MasterCard® in person at an in-store PC Financial® pavilion will receive an additional $15 + $15 in PC® points, redeemable toward free groceries at participating stores where President's Choice® products are sold. This bonus offer is over and above the $20 PC® points coupon start-up offer that customers receive when they get their no annual fee President's Choice Financial® MasterCard®.

New customers must activate their new PC® MasterCard by phone within 60 days of opening their account to receive the current "$15 + $15" bonus offer. For information and additional details about this offer, visit www.pcfinancial.ca/gift

"Our research has shown us that many Canadians are tired of paying high bank fees, and are willing to switch banks if they can save money," said Barry Columb, President of President's Choice Bank. "Yet the mystery remains: Why do so many consumers continue to pay up to $200 each year in unnecessary banking fees when switching is so simple?"

According to Columb, now is the "perfect time" to open or make a deposit to a PC Financial® account. "During our 15 years in business, we've helped save customers more than $1.8 billion on their banking fees, while also earning one billion dollars in free groceries through the redemption of PC points," he added. "The special rate and bonus we're now offering is an ideal way for us to thank our existing clients—and to show potential new customers why PC Financial is the simple and better choice for Canadian families."

To support this milestone, PC Financial today unveiled an online video tied to its anniversary celebrations that is shareable over social media.

PC Financial® will also hold special in-store events at select Loblaw Companies Limited (Loblaw) banner stores throughout its 15th anniversary year in addition to offering information on how PC Financial® can help Canadian families better balance spending and saving.

PC Financial® customers can enjoy free transactions at over 3,400 President's Choice Financial® and CIBC bank machines across Canada, along with banking pavilions located in select Loblaw banner stores. PC Financial® also offers the convenience of telephone and online banking, along with a free mobile banking application.

To enquire about the PC Financial® special anniversary savings rate and new customer offer, or to explore how no fee daily banking can help make life simple and better for all Canadians, visit a PC Financial® in-store pavilion today! Or for more information online about the 2.6% interest rate offer, visit www.pcfinancial.ca/greatrate and more information online about the "$15 + $15" new customer offer, visit www.pcfinancial.ca/gift

President's Choice Financial

President's Choice Financial services are a unique financial service offering designed by Loblaw Companies Limited. The President's Choice Financial MasterCard is provided by President's Choice Bank, while banking services are provided by the direct banking division of CIBC.  For more information visit www.pcfinancial.ca or follow us on Twitter @pcfinancial

About Loblaw Companies Limited (TSX:L)

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.

SOURCE: President's Choice Financial

For further information:

or to schedule an interview with Barry Columb, President's Choice Bank: 

Michelle Reidel
President's Choice Financial

Irene Poon,
Argyle Communications
416.968.7311 Ex. 246

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