Paul Coffey to share stories of the NHL, family and teamwork at BASF Knowledge Harvest event

MISSISSAUGA, ON, Feb. 21, 2017 /CNW/ - BASF Canada is inviting members of the media to hear keynote speaker Paul Coffey at BASF Knowledge Harvest events across Western Canada. Former NHL defenceman known for his speed and scoring, Paul Coffey will share stories of his experiences in the NHL and the importance of teamwork and family.

The Knowledge Harvest events, which will be held in Portage la Prairie, Yorkton, Camrose and Swift Current throughout February and early March, are designed to celebrate growers and provide information about advances in the agriculture industry. The event encourages the sharing of knowledge on innovative technology that is shaping the future of plant science in Canada and gives attendees the opportunity to share their experiences, giving a voice to the agriculture community. Demonstrations, clinics, videos and guest speakers set the scene for inquiry, discovery and inspiration.

"Focusing on growers and the breadth of their experiences sets the tone for a fun, interactive and educational atmosphere," said Ron Kehler, Business Director at BASF. "We are committed to working with growers and connecting them with like-minded individuals to share experiences in the industry."

Participants in the events will learn about ways they can make 2017 a success. Speakers will present on topics such as challenges in the marketplace, sustainability and stewardship; aspects of quality and yield; weed control; and the latest tools, techniques and technologies. There will be plant demonstrations and videos, all to foster optimal methods of crop production.

Knowledge Harvest takes place in Camrose on Tuesday, March 7, 2017. Swift Current hosts the event Thursday, March 9. Media are invited to talk to Paul Coffey and a representative from BASF. Please RVSP by February 24 at 4 p.m. to Emily Jenniskens at 519-434-1365 ext. 264 or


BASF Knowledge Harvest 2017


Camrose: Tuesday, March 7

Swift Current: Thursday, March 9      


Camrose: Regional Exhibition Centre

4250 Exhibition Dr.                                

Camrose, AB T4V 4R4

Swift Current: Living Sky Casino

1401 North Service Rd. East

Swift Current, SK S9H 3X6


Welcome and Media Registration: 9 a.m.

Keynote address: 9:15 a.m.

Interviews: 10-10:30 a.m.


For event photos, please go to Knowledge Harvest 2017 Event Photos

To download backgrounder, go to Knowledge Harvest 2017 Event Backgrounder

To download Paul Coffey's bio, go to Knowledge Harvest 2017 Event - Paul Coffey Biography

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,500 employees in North America, and had sales of $17.4 billion in 2015. For more information about BASF's North American operations, visit

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 112,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of more than €70 billion in 2015. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at


For further information: Emily Jenniskens, ON Communication, Tel: (519) 434-1365 x264, E-mail:

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