TORONTO, Feb. 21, 2018 /CNW/ - Patrick Gosciola, a fourth year Bachelor of Public Relations (BPR) student at Humber College, Toronto, is the winner of the fourth $1,000 David Milliken Media Communications Award. Established by CNW to celebrate senior vice-president Milliken's thirty years' service to the company, the Award recognizes his commitment to the important relationship between journalism and public relations. The late Milliken served as chair of the BPR development committee at Humber.
Gosciola completed his internship with Tito's Handmade Vodka where he worked on communications and events including First Annual Tebey Charity Golf Classic, Power Ball, the José Bautista Celebrity Golf Classic, SickKids All-Star Gala, Puppy Love, the US Embassy's Fourth of July party, Rooftop Riot, Yelp's NautiByNature Charity Cruise, and an activation at a concert, performed by the band Whitney, at the Danforth Music Hall. In addition, Tito's Handmade Vodka also sponsored a handful of smaller-scale private functions and charity events that he worked on.
Marcus Kraft, Canadian Marketing Manager, Tito's Handmade Vodka commented on Patrick's intern evaluation that he was an excellent team member who always met his deadlines, used common sense and made good decisions when developing strategies and tactics that were firmly aligned with company objectives.
The jury, comprising both journalists and senior public relations practitioners, was impressed with Gosciola's understanding of the changing role of social media and traditional media.
Grace Diffey APR, FCPRS, Chair of the award jury this year, said that "despite his 'indirect' media relations experience, his submission demonstrated that he was able to use what he learned in school to create a strong relationship, and in turn, generate publicity for Tito's Handmade Vodka through the many sponsored events that he worked on".
Gosciola will receive his recognition on March 6, during a Humber College Awards ceremony in Toronto.
The David Milliken Media Communications Award funds are managed by the Communications + Public Relations Foundation. The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.
SOURCE Communications and Public Relations Foundation
For further information: For more information about the Foundation and its public relations educational initiatives, contact: Karen Dalton, APR, FCPRS (H), CAE, Executive Director, Communications + Public Relations Foundation, (416) 239-7034 ext. 222, [email protected], www.cprfoundation.ca