TORONTO, April 30, 2012 /CNW/ - During the month of May, Patagonia Toronto at 500 King Street West will open its doors to the Toronto community to celebrate the best of Ontario's local food and drink through a series of evening events.
Patagonia, a brand known for its quality outdoor gear and its ethos of harm reduction in every facet of its business activity, is organizing to use its Toronto store as a meeting spot for local grassroots organizations and the community. The Patagonia Toronto store on King Street will be hosting an ongoing series of events and 'Enviro Saturdays' this spring and summer. "Anyone who is interested in learning about issues related to environment and sustainability is welcome to join us as we showcase local leaders on the various subjects," said Andrea Reekes, Patagonia Toronto's store manager.
May's food-focused events will be held at the store on Thursday evenings between 6pm and 8pm and will be complemented with a series of 'Enviro Saturday' events.
LISTING OF MAY DATES:
- On Thursday May 17th from 6pm-8pm, Patagonia will host 'Mollusks for the Masses' an in store event with Oyster Boy's Adam Colquhoun. Participants are invited to come to the store, learn a little about the history and business of sustainable oceans, sample some oysters and learn to shuck.
- On Saturday May 19th Not Far From The Tree (www.notfarfromthetree.org) will be in the store to share information about their non profit that puts Toronto's fruit to good use by picking and sharing the bounty. Please check the website for time.
- On Thursday May 24th will see Good Food Revolution (http://goodfoodrev.com) founder, Malcolm Jolley, host an after work gathering in store with a series of artisanal producers of food and wine for a sampling event. Local businesses are encouraged to sign up and come by at 6:30pm for a taste of Ontario's bounty.
- On Saturday May 26th Oceanwise (www.oceanwisecanada.org) will be available to talk to customers about their conservation program that aims to educate and empower consumers about the issues surrounding sustainable seafood. Please check the website for time.
- On Thursday May 31st Chef and food-advocate, Brad Long (Café Belong and Veritas) will be in store to lead a discussion on the fine balance between local, organic and sustainable foods. Brad will explore the history and future of the local food movement and talk about how consumers can 'vote' with their grocery dollars.
In addition to May's events, the store has recently become a Community Supported Agriculture (CSA) pick up point for Fresh City Farms (http://www.freshcityfarms.com) —providing nearby residents weekly access to fresh, locally grown produce boxes.
Everyone is welcome to participate in the events, but space is limited so participants are asked to RSVP by calling the store (416.861.1102) or on Facebook (www.facebook.com/patagoniatoronto/events). 'Enviro Saturdays' are drop in and anyone is welcome.
Patagonia, Inc., based in Ventura, California, is a leading designer of core outdoor, surf and sport-related apparel, equipment, footwear and accessories. With sales last year of $414M, the company is noted internationally for its commitment to authentic product quality and environmental activism, contributing over $43M in cash and in-kind donations to date. Incorporating environmental responsibility into product development, the company has, since 1996, used only organically grown cotton in its clothing line. Committed to making its products landfill-free, the company's entire product line is recyclable thorough its Common Threads Initiative. The company also advocates corporate transparency through its interactive website, The Footprint Chronicles, which outlines the environmental and social footprint of individual products. Patagonia was featured as The Coolest Company on the Planet on Fortune Magazine's April 2007 cover.
For further information:
BLAINE VAN BRUGGEN, MEDIA RELATIONS BLAINE.VANBRUGGEN@DOTDOTDASH.CA 416.786.3533