Partnership enables law firms to manage and amplify their thought leadership content across social media while ensuring compliance.
TORONTO, April 17, 2014 /CNW/ - Good2bSocial provides digital and social strategy and consulting services to professional services firms. With backgrounds in legal marketing, technology and law, they address social media and content marketing from a client driven perspective. Their focus is on education and results driven implementation through the use of best practices and "best in class" tools.
PostBeyond, a social media technology company that provides social business software to activate employee advocacy and social collaboration across global organizations.
The companies today announced that they have finalized a partnership that focuses on the legal industry. This partnership brings an exciting offering for law firms, as it combines PostBeyond's best in class technology with Good2bSocial's knowledge and expertise in the legal market to provide a solution that enables lawyers and other legal professionals to post approved firm content to their personal networks in an efficient, consistent and controlled way. In addition, this partnership assists law firms and their professional marketing and public relations teams to create, monitor and distribute thought leadership content through social media in a way that leverages the power of their attorney's social networks.
"We believe that in order for a law firm to be successful in their social media strategy they must empower their attorneys to become advocates of the firm," said Guy Alvarez, CEO of Good2bSocial. "We have been looking for a platform that allows law firms to do this in an efficient, user friendly manner and are convinced that PostBeyond is the perfect technology platform for our clients."
"Good2bSocial is the perfect partner for us in the legal industry", said Ivan Tsarynny, co-founder of PostBeyond Inc. "Their knowledge of the industry and their expertise in helping law firms understand and execute successful social media strategies made them a natural fit for us to work with."
The companies are planning to roll out a series of webinars over the coming months to further inform law firms and legal professionals about the use of social media in business development and the combined power of their new offering.
SOURCE: Good2bSocial
Linda Orton, Chief Marketing Officer at Good2bSocial at [email protected], +1(917)881-4409 or Chad McCaffrey, Vice President of Marketing & Business Development at PostBeyond at [email protected], +1 (416) 560-5481.
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