Parta Dialogue Starts Beta Testing of New E-Value Analytics Tool with the Participation of Post Foods Canada, Koodo Mobile and Van Houtte Coffee

MONTREAL, QC and PARIS, France, Jan. 11, 2012 /CNW Telbec/ - PARTA Dialogue Inc. (TSXV: PAD), experts in Social Campaign Optimization and Social Learning, announce the official Beta phase launch of their e-Value social media analytics tool with several major Canadian brands as testers and evaluators of the service.

e-Value™ is a software as a service tool designed to calculate the cost-efficiency of corporate social media campaigns by comparing natural (earned) engagement behavior of online communities against the paid promotion and management efforts deployed by companies to build these followings. It is a critical starting point that will allow brand managers to establish ROI for social media spending, a major ask from top marketing management in 2012. As of today, over 1000 brands have their e-Value™ benchmarked.

Testing the service in Beta mode are three leading Canadian brands which have made serious inroads into social media marketing. Post Foods Canada Corp., Van Houtte® Coffee and Koodo Mobile® each represent sectors of high level social media marketing activity and all boast online communities of 30 to over 60 thousand followers.

"We welcome these well-loved Canadian brands as early adopters of our e-Value™ service. With their help, we are on the way to creating a new industry benchmark that will answer brand managers most pressing questions," states Parta's CEO, Paul Allard.

More information about e-Value™ analytics can be found at the following address:

http://www.socialmediaefficiency.com/

About PARTA

Parta Dialogue offers Social Media and Social Learning solutions to its clients from offices in Montreal, Paris and Mexico. Many visionary businesses already employ PARTA's solutions for internal and external online engagement. Among these are Renault, Orange, Michelin, Hydro-Québec, Iusacell (Mexico), the Canadian Association of Petroleum Producers, Nestlé Waters, Crédit Agricole, and Fondaction.

PARTA is listed on the TSX Venture Exchange under the symbol PAD. PARTA has a subsidiary that specializes in Social E-Learning, Edu-Performance Canada Inc (www.eduperformance.com).

For more information, please visit www.partadialogue.com.

"Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."

Paul Allard, President & CEO
Parta Dialogue Inc.
+1 (450) 466 - 7275 ext 35
[email protected]

André Goli
President Edu-Performance Inc.
VP Marketing PARTA Dialogue
+1 (450) 466 - 7275 ext 23
[email protected]