MADRID and SANTA MONICA, Calif., Nov. 15, 2016 /CNW/ -- Parques Reunidos, one of the leading leisure park operators in the world, and Lionsgate (NYSE:LGF), a premier next generation global content leader, have reached a strategic agreement to develop Lionsgate branded leisure centres in high traffic shopping areas. These leisure centres will bring to life some of Lionsgate's top film and television properties, such as The Hunger Games, the Saw franchise, Now You See Me, Orange is the New Black, and Nashville.
Lionsgate's global entertainment properties encompass highly recognizable brands such as The Hunger Games, which has grossed nearly $3 billion in worldwide box office and the Saw franchise, one of the highest grossing horror franchises of all time with the next installment slated for release next year. The ground-breaking television series Orange is the New Black and the fan favorite drama Nashville have six Emmy Awards® between them and are watched around the world. By expanding its footprint in the young adult market, where Lionsgate's properties have been highly successful, Parques Reunidos hopes to diversify and expand upon its strong family audience.
The development of leisure centres in shopping malls and high traffic shopping areas represents one of the main growth strategies of Parques Reunidos. The company is currently negotiating the development of a total of 20 centres over the coming years, in addition to the five agreements already signed with the Thader Shopping Mall (Murcia), Dolce Vita Tejo (Lisbon), intu Lakeside (London) and the two at Madrid Xanadú that will be ready to open the following months.
Fernando Eiroa, CEO of Parques Reunidos, indicated that "This agreement enables us to continue growing by using one of the strongest tools for international expansion, leisure centres in shopping malls and high traffic shopping areas, and we are doing this hand in hand with Lionsgate, one of the most successful film and television production companies in the world."
"This agreement joins those already signed in recent months and highlights the speed and efficacy with which we are closing major alliances. This enables us to accelerate our growth and consolidate our leadership of the sector," he added.
Jenefer Brown, SVP, Location Based Entertainment at Lionsgate said of the partnership, "We're excited to be partnering with Parques Reunidos. They have proven success in the leisure market, and we feel they are the perfect partners to help us bring fans closer to the properties they love through these compelling, innovative experiences."
About Parques Reunidos
Parques Reunidos is one of the world's leading operators of leisure parks. The Group portfolio comprises 62 assets (amusement parks, animal parks, aquatic parks, family entertainment centres and other attractions). Parques Reunidos is present in 14 countries in the Americas, Europe and Asia, receiving approximately 20 million visitors per year. For more information regarding Parques Reunidos, please visit: www.parquesreunidos.com
*Information current at the close of the fiscal year, September 30, 2015.
Lionsgate is a premier next generation global content leader with a diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, international distribution and sales, branded channel platforms, interactive ventures and games, and location-based entertainment. The Company has nearly 80 television shows on 40 different networks spanning its primetime production, distribution and syndication businesses. These include the ground-breaking hit series Orange is the New Black, the fan favorite drama series Nashville, the syndication success The Wendy Williams Show, the hit drama series The Royals, the Golden Globe-nominated dramedy Casual and the breakout success Greenleaf.
The Company's feature film business spans eight labels and includes the blockbuster Hunger Games franchise, the Now You See Me and John Wick series, Tyler Perry's Boo! A Madea Halloween, the critically-acclaimed Hacksaw Ridge, Nerve, CBS Films/Lionsgate's Hell or High Water, Sicario, Roadside Attractions' Love & Mercy and Mr. Holmes, Codeblack Films' Addicted and breakout concert film Kevin Hart: Let Me Explain and Pantelion Films' Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.
Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rates. Lionsgate handles a prestigious and prolific library of approximately 16,000 motion picture and television titles that is an important source of recurring revenue and serves as a foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world. www.lionsgate.com
Eurocofin (Parques Reunidos' Communications and PR Agency)
Santiago de Juan
Tel. (+34) 91 308 36 57
Parques Reunidos' External Communications:
Tel. (+34) 91 526 97 00
Joanna Dodd Massey
Tel. (001) 310-600-4371