Limited capsule collection to be released globally for Fall/Winter 2017 Season
TORONTO, Nov. 14, 2017 /CNW/ -- Paris Saint-Germain and nobis, the Toronto-based brand renowned for its fashion-forward, highly functional outerwear, are pleased to announce a limited-edition collaboration for Fall/Winter 2017.
The nobis 'Alpha PSG' style will be available on November 14, 2017 at the Paris Saint-Germain store network in Paris and online, as well as in the nobis Paris pop-up store, the Toronto flagship location and at select retailers within Canada, China, France, Germany, Hong Kong, Italy, Netherlands, South Korea, Switzerland, United Kingdom and the United States as well as through nobis.com. The products, collaboratively referred to as "A Celebration of Excellence", embody the synergies shared by both brands.
"In parallel with the sustained growth of nobis' global presence through the continued development of new fashion forward, technical, highly functional outwear, we are extremely excited to launch this limited-edition capsule collection," said Kevin Au-Yeung, President and Co-Founder of nobis. "We look forward to providing Paris Saint-Germain fans with innovative apparel that reflects their passion for the world's most popular sport."
Retailing for 899€, the nobis 'Alpha PSG' will be available in navy and black colorways and emblazoned with the Paris Saint-Germain and nobis logos. Additional features include:
- Premium Canadian origin white duck down for ultimate warmth
- Sympatex® membrane laminated
- Seam sealed construction
- Waterproof/Breathable (10,000mm)
- DWR (Durable Water Repellent) coated
- Removable faux fur collar
- Highly breathable down proof free hanging liner
- Interior zip stash pocket
- Heavy elastic rib waistband
- Utility pocket with zipper closure
- Single welt fleece lined hand warmer pockets
Fabien Allègre, Paris Saint-Germain Merchandising & Brand Diversification Director, said: "nobis and Paris Saint-Germain are both brands committed to excellence. For Paris Saint-Germain we aim to be excellent both on and off the pitch, and this premium, fashion-forward and functional collaboration further reaffirms the Paris Saint-Germain brand as a major player in the lifestyle industry. We are delighted to accompany Nobis in their new Parisian adventure as they launch their pop-up store in the French capital".
For additional information about nobis, visit https://us.nobis.com/
For additional information about Paris Saint-Germain, visit https://en.psg.fr/
In 2007 "Nobis"- Latin for "us" was launched. Nobis is a globally renowned Canadian premium outerwear and accessory brand that embraces the conviction that trends may come and go but style, function and quality will remain forever timeless. Collections are designed for the ever changing global winters, unpredictable seasonal conditions and the growing need for fashionable and functional outerwear. Under InnoVision Holdings Corporation, Nobis continues to test new boundaries in the fashion outerwear and accessories markets at a rapidly growing rate. In 2010, nobis was selected as one of the three finalists of the Markham Board of Trade Global Business Excellence Award. Nobis is currently available in over 35 countries, in North America, Europe and Asia including US, UK, Germany, Sweden, Norway, Finland, Denmark, Czech Republic, Austria, Japan, Korea, and of course, our home Canada.
About Paris Saint-Germain
Six years ago, Paris Saint-Germain set itself the mission of creating a global sports brand by injecting all of its actions and communications with the values of elegance, excellence and respect that are associated with the French capital, whose name is proudly displayed within the brand name. The first stages of the project have proven the Club's ambition to become one of Europe's greatest clubs.
On the pitch: Since 2011, the men's football team has won four French Ligue 1 titles, three French Cup titles, four French League Cup titles and five Champions' Trophy titles, and has qualified for the UEFA Champions League final four years running. Last season, the women's team reached the final of the Women's Champions League final for the second time in three years. The handball team has won ten national titles in five seasons and finished second during the Champions League last season.
Off the pitch: The Club's yearly turnover has increased fivefold, reaching 520 million Euros for the 2015-2016 season, while its sponsorship revenue has multiplied by thirteen.
For further information: 5W Public Relations, [email protected], http://us.nobis.com/