TORONTO, Nov. 10, 2014 /CNW/ - Today marked a milestone for both the Muslim community and military families across Canada, as two prominent Muslim Canadian business leaders partnered with the True Patriot Love Foundation to establish the Salaam-TPL Fund.
Co-founders Mohamad Fakih, CEO of Paramount Fine Foods and Kashif Khan, CEO of The K. Khan Group launched the special fund with a $100,000 donation and challenge to others in the Muslim community to help reach the goal of raising $1M.
The Salaam-TPL Fund was created in the wake of the tragic events that shook our nation last month. The funds raised will support the needs of veterans and military families.
"There has been a gap between immigrant communities and mainstream Canadian causes," said Mohamad Fakih, CEO of Paramount Fine Foods. "With the launch of the Salaam-TPL Fund, we plan to raise awareness and participation among these immigrant communities, starting with the Muslim community, on a national level to bridge this gap."
"Mohamad and I recognized the need for a catalyst to engage our community," said Kashif Khan, CEO of The K. Khan Group. "We challenge fellow Muslims across Canada to show their support for Canadian military families, who dedicate their lives to the service of our country, by giving to this fund in the months ahead."
Salaam means peace in Arabic and is the traditional greeting for Muslims. In this spirit, the partnership will provide the Muslim community with a channel to demonstrate their pride and support for Canada's military families and Veterans.
"TPL is extremely proud to have the opportunity to partner with Paramount Fine Foods and The K. Khan Group," said Michael Burns, Co-Founder and Vice Chair of the True Patriot Love Foundation. "This demonstrates that all Canadians can and will rally together to show their support for our military families."
About Paramount Fine Foods
Paramount Fine Foods is Canada's fastest growing halal Middle Eastern restaurant chain. The company sources only the freshest products for its authentic recipes. All restaurants have been certified halal by the ISNA Halal Certification Agency. Paramount employs over 800 staff members within 11 restaurant locations in Southern Ontario, a gourmet butcher shop, a food factory, a food truck and the new Fresh East franchise. For additional information and restaurant locations, visit www.paramountfinefoods.com.
About The K. Khan Group
Led by CEO and entrepreneur Kashif Khan, The K. Khan Group consists of several successful businesses serving loyal clients within multiple markets, including venture capital, luxury jewellery and fine watches, live auctions, public relations and marketing and real estate development. The K. Khan Group serves high-profile and internationally recognized clients. For more information, visit www.thekkhangroup.com.
About True Patriot Love
True Patriot Love Foundation (TPL) is a national charity that honours the sacrifices of members of the Canadian Armed Forces, veterans and their families in both times of peace and conflict. TPL funds unique programs and innovative research in the areas of mental health, physical rehabilitation, family support and veteran transition. TPL is also committed to changing the conversation about our nation's veterans, hosting an annual multinational symposium and organizing ambitious global expeditions. Since 2009, True Patriot Love has raised more than $18-million to support military charities across Canada. For more information, please visit www.truepatriotlove.com.
For further information: MEDIA CONTACTS: Paramount Fine Foods & The K. Khan Group: Anita Verma, BuzzPR, (416) 998-5942, [email protected]; True Patriot Love: David Fascinato, Manager of Special Projects, (647) 248-8567, [email protected]