PAPYRUS San Francisco unveils the work of RAMI KASHOÚ

The Holiday Collage Dress, made exclusively of PAPYRUS papers and materials, will be worn by Model Nadia Alexandria

PAPYRUS Embarcadero / 2 Embarcadero Center, Lobby Level

Champagne Reception / Tuesday December 14, 2010 / 6:00pm-8pm



PAPYRUS, a unique paper store with over 150 locations in the U.S., was founded in the family kitchen of Marcel and Margrit Schurman in 1950 in the San Francisco Bay Area. The brand name originates from the earliest form of paper crafted from the papyrus plant. PAPYRUS has become a favorite retail destination for elegant, fun, and intimate cards for any occasion, or simply "just because". "PAPYRUS products are about creating and celebrating special moments in people's lives and recognizing these moments with heartfelt communication," says Dominique Schurman, CEO, Schurman Retail Group, the brand's parent company.


"I wake up everyday to celebrate women!" says Rami, a former Buyer and Merchandiser in Los Angeles. A self-taught Designer whose designs debuted in Bryant Park Fashion Week, Rami has been recognized as in innovative Designer in the US and abroad. His work has been featured in Harper's Bazaar, New York Times Magazine, Vogue, Women's Wear Daily, Interview, Elle, In Style, Flaunt. He has also been commissioned to create costumes for America's Next Top Model national ad campaign.

Rami is a sought-after Designer who has had the honor of designing for Royalty, including Her Majesty Queen of Jordan. He has also designed for celebrities including Heidi Klum, Penelope Cruz, Dita Von Teese, Jennifer Lopez, Fergie, Rihanna. He has been honored by the Make a Wish Foundation, The LA Fashion Awards, ATFP, Seeds of Peace, and the Los Angeles City Council. His television appearances include Live with Regis and Kelly, E! News, The Tyra Banks Show, Behind the Velvet Ropes on the In Style Network.


This fall, Rami's passion for celebrating women has led to a relationship with PAPYRUS whose Brand Driver is "Life as Celebration", a natural expression of Rami's passion. In September, Rami and PAPYRUS unveiled a Rami Kashoú original couture design at Fashion's Night Out Beverly Center in Los Angeles. The Origami Birthday Dress was made exclusively from PAPYRUS papers and materials. In November, a Pleated Paper Wedding Dress made of paper liners was featured at Century City in Los Angeles.

On Tuesday December 14, Rami and PAPYRUS invite the MEDIA and public to come Celebrate the Season with the unveiling of yet another incredible creation at PAPYRUS Embarcadero in San Francisco. The Holiday Collage Dress, an original design made of PAPYRUS Holiday papers will be worn by Model Nadia Alexandria. The Origami Birthday Dress and the Pleated Paper Wedding Dress will be available for viewing and Rami Kashoú will be on site signing limited-edition prints for the first 100 guests.

Visit for product information and store locations.

Visit to view Rami's work.


For further information: MEDIA INQUIRIES: Candice Han,, 310.435.0930

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