The International Jewellery Brand Partners with Celebrity International and Canadian Stylists to Showcase the Season's Hottest Trends
TORONTO, Sept. 1, 2016 /CNW/ -- Today PANDORA launches a trailblazing new campaign that explores how to transform the looks of the season into "The Look of You" with its new Autumn 2016 collection. Inspired by the unique style of every woman, the campaign, titled "The Look of You", comes alive in an experimental documentary-style film featuring a trio of celebrated global stylists, including Canadian and Montreal native, Caroline Issa. The docufilm explores the concept of personal style as an outward representation of our inner selves, inspired by seasonal trends.
In the film, Issa, along with international stylists Micaela Erlanger and Rebecca Corbin-Murray are introduced to a woman, Ella, who begins by sharing a few personal facts about herself. From this interaction, the stylists are tasked to interpret her personality through a styled look that is influenced by the season's biggest trends and accentuated by PANDORA's Autumn 2016 jewellery collection.
The docufilm culminates when the stylists unveil their looks, each reflecting a key seasonal trend to complement the woman's individual personality – Gothic Romance, Metallics and Feminine Florals – while also demonstrating the versatility of PANDORA's pieces. In a final twist, the woman then presents a self-styled look that expresses the depth of her personality whilst incorporating elements of wider autumn trends.
Caroline Issa, Fashion Director & Creative Consultant says: "There are so many great trends to experiment with for AW16, and while my perennial favourites of great masculine tailoring or bold primary colours can be found most seasons, one that I'm excited to try is the Romantic Goth trend which we saw a lot on the runway – dark romance, with a floral and lace interpretation, but also a fun eccentricity that will allow you to also play with both jewellery and hair and makeup to make the trend your own!".
The unique docufilm is meant to inspire women around the world to express their individuality with their jewellery – and now more than ever, they can with PANDORA. "PANDORA's jewellery universe is more adaptable than ever, offering a range of precious metals, vibrant gems and innovative, handfinished designs that remain at the forefront of seasonal trends," says Stephen Fairchild, Senior Vice President and Chief Creative Officer at PANDORA Jewellery. "'The Look of You' campaign celebrates the versatility of PANDORA's latest collection and encourages women to embrace their individuality from the inside-out."
Canadian Carolina Issa's favourite picks include PANDORA's statement earrings – the Dazzling Poetic Earrings, the Dazzling Droplet Rings and the Vintage Allure Earrings all from the PANDORA Jewellery Autumn 2016 Collection.
Sampling of the Autumn 2016 Collection:
- Dazzling Poetic Droplet Earrings: Create a fresh and versatile look with these earrings finished with pavé stones and sterling silver ($90)
- Sparkling Elegance Earrings: Rock these studs set with six bead-set cubic zirconia stones, on your earlobe or cartilage for a touch of elegance ($45)
- Dazzling Droplets Ring: Stack this ring with other dazzling droplet rings to create a unique look ($50)
- Elegant Beauty Earrings: Add a touch of refined elegance with these stud earrings set with white, freshwater cultured pearls ($55)
The film's experiment confirms the power of personal style in celebrating women's collective uniqueness, encouraging others from around the globe to express their true selves with inspiration from some of the world's leading style icons. Housed via a PANDORA digital platform, it will act as a go-to online tutorial for styling for the season to be shared and referenced by women everywhere. It will also call on local style enthusiasts to share their own interpretation of "The Look of You" and experiment with PANDORA's latest offering.
PANDORA designs, manufactures and markets hand finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through approximately 9,000 points of sale, including around 1,800 concept stores.
Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 16,700 people worldwide of whom approximately 11,000 are located in Gemopolis, Thailand, where the company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2015, PANDORA's total revenue was DKK 16.7 billion (approximately EUR 2.2 billion). Connect with us and join the conversation on Twitter, Facebook and Instagram.
SOURCE PANDORA Jewellery
For further information: Daniella Etienne (416) 626-1211 [email protected]