TORONTO, July 9, 2015 /CNW/ - A recent TNS study measured Canadian sentiment and awareness ahead of the Pan Am Games that are scheduled to start on July 10, 2015. Results proved less than exciting given the attached $2.5 billion dollar price tag. With only half of Canadians aware of this international sports event hosted by Ontario and significantly less than that indicating any interest, the investment may bring results weaker than projected. We have created an infographic to showcase our findings.
Notes to editors - About this survey
Fieldwork took place June 1-5 2015 with national sample of 975 Canadians via Online self-administered mode.
Data collection conducted by Lightspeed GMI for TNS Canada.
TNS, a market research agency, advises clients on specific growth strategies as they relate to brands, communications, innovation, shopper experience and employee relationships. TNS employs long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world's consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
TNS is part of Kantar, the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. Please visit www.tnscanada.ca for more information or follow us on Twitter (@TNSCanada).
Kantar is the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 12 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 27,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com
About Lightspeed GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 40+ countries, Lightspeed GMI's proprietary panels deliver unparalleled quality, capacity and targeting.
Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management division of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedgmi.com. Twitter handle: @LightspeedGMI
Image with caption: "Pan Am Games: Canadians Not Thrilled (CNW Group/TNS)". Image available at: http://photos.newswire.ca/images/download/20150709_C4065_PHOTO_EN_442504.jpg
For further information: Elena Carrera, Marketing & PR, 416-924-5751, [email protected]