Pampers introduces first-of-its-kind flat diaper for premature babies and champions the littlest fighters
Pampers is partnering with Graham's Foundation to champion the littlest fighters
TORONTO, Nov. 16, 2017 /CNW/ - Pampers, the #1 Choice of Canadian Moms, has created a first-of-its-kind flat diaper to protect the needs of preemies whose skin is too delicate to wear a diaper or require an alternative diapering solution while in the NICU. Pampers has partnered with Graham's Foundation this Prematurity Awareness Month to support every baby's happy and healthy development– including the littlest fighters.
"For more than 40 years, Pampers has been proud to be in the corner of all NICU nurses and preemie babies, providing innovative solutions in support of their unique needs," said Erica Bardeau, brand manager, North America Baby Care, P&G. "In 2002, we were the first major diaper manufacturer to create a diaper for premature babies. Since then, we have developed numerous innovations, including diapers ranging from size P1 to P3 for micro-preemies, to care for all babies, even the littlest fighters."
Visit [https://youtu.be/Y79pbg5dNy0] to view the Pampers "Littlest fighters" video that champions the fighting spirit of all preemies and share your #LittlestFighters story about the first time you were inspired by your baby's fighting spirit on Facebook, Twitter or Instagram.
About 8% of babies born in Canada are born prematurely (before 37 weeks gestation), and this proportion has been increasing over time.1 Thankfully, advances in medical science have allowed many of these babies to thrive in the NICU, but their unique needs go beyond the traditional diaper. The flat diaper addresses the unique needs of extremely low birth weight babies, severe skin issues, jaundice, gastrointestinal complications and other related conditions.
"We are proud to offer such a diverse range of products, specifically tailored to meet the needs of all preemies in the NICU," said Amy Wiford, Pampers Nurse specialist, P&G, and NICU nurse who has cared for preemie babies for over 10 years. "The Pampers NICU Flat Diaper is filling an unmet need in the clinical space that can allow for greater access to treatments for baby, protection of delicate skin, and minimal disturbances to baby in those critical first 72 hours of life."
Key features of the Pampers NICU Flat Diaper include:
- All-Around Absorbency to provide equal protection in the front and back, to help allow diapering in any position
- Our Absorb Away Liner that pulls wetness and mess away from baby's skin to help baby stay dry and comfortable
- A Wetness Shield that helps prevent run-off from the pad
- Premium Skin Protection by using the same breathable materials found in Pampers Swaddlers diapers
- No tape, no elastic leg cuffs, no fragrance – just softness and protection to provide outstanding care for the littlest fighter
The materials in all Pampers products are safe and gentle, and are the same materials used safely in Pampers hospital and retail diapers, by more than 25 million babies worldwide, every day. Pampers partners with leading pediatricians, pediatric dermatologists and safety experts to confirm the materials we use are safe for babies, especially the most delicate.
Pampers has partnered with Graham's Foundation this Prematurity Awareness Month and is encouraging consumers to share the Pampers video and your #LittlestFighters story about the first time you were inspired by your baby's fighting spirit on Facebook, Twitter or Instagram. For every share of the video, Pampers will donate $5 to the Graham's Foundation up to $10,000 during the month of November.
Graham's Foundation is a non-profit organization founded in 2009 by Jennifer and Nick Hall in memory of their son, Graham. Its mission is to offer both practical and emotional support to parents of preemie babies. The foundation supports parents by sending care packages to them during their journey in the NICU, and the foundation's website provides a place for parents to share their stories and find support.
About Pampers®
For more than 50 years, parents have trusted Pampers to care for their babies. Pampers is a part of The Procter & Gamble Company (NYSE:PG) and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of diapers, wipes and training pants designed to provide protection and comfort for every stage of baby's development. Visit www.pampers.com to learn more about Pampers products, join the Pampers Rewards program, and find ideas and information to help your baby get the most out of love, sleep and play.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
About Graham's Foundation
Graham's Foundation delivers support, advocacy and research to improve outcomes for preemies and their families. In addition to NICU, transition home, and remembrance care package programs, we have more than 30 trained parent mentors available 24/7 and the market-leading prematurity app, MyPreemie. We connect organizations, medical professionals, and brands with preemie parent voices to impact positive change for preemies and their families. And we represent the needs of preemie parents at conferences around the world attended by neonatologists, neonatal nurses, industry, academics, and other professionals who work closely with preemies and their families.
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SOURCE Pampers
For further information: P&G Baby Care Communications, Laura Dressman, 513-482-0619, [email protected] or MSLGROUP (for Pampers), Emma Bray, O: 416 847-1331, M: 416-272-8447, [email protected]
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