Pampers Cruisers with Dry Max High Performance Fact Sheet

TORONTO, Feb. 22 /CNW/ -

Unveiling Our First High Performance Diapers

We know that Canada's top athletes depend on high performance gear to give them a competitive advantage. For the first time ever, babies can experience their own winning moment by sporting their own high performance gear - Pampers Cruisers with Dry Max! A high performance diaper, this brand new innovation helps lock wetness away for up to 12 hours and its thinner design ensures flexibility and comfort as baby actively moves and plays.

Did you know?

    -   A nine-month old baby can crawl up to 400 meters in 20 minutes
        (Learning to Keep Balance. Karen Adolph, Dept of Psychology, New York
    -   A cruising baby in one day can take as many steps as a marathon
        runner in a race (O'Malley, M. " Normalization of temporal-distance
        parameter in pediatric gait" J. Biomechanics 29, 619-625, 1996)
    -   A baby can fall up to 300 times before managing to stand up or walk
        (American Academy of Pediatrics, pg 260-261; Babyhood, P. Leach, pg

Celebrating Babies as Professional Players

Pampers has partnered with gold medalist Jamie Sale to celebrate the best players in the world - babies! The passion and dedication to play that babies show as they begin to discover the world around them is similar to that of elite athletes - they love to challenge themselves and continually improve their skills. Pampers with Dry Max has game-changing technology that helps babies play on and on.

Play-On! Relay Contest

Beginning February 16, 2010, parents can request samples of new Pampers with Dry Max diapers online and upload videos of their active baby for a chance to win* a year's supply of diapers and RESP contribution valued at $2,500.00. For comprehensive rules and regulations or to order samples visit

About Pampers Cruisers with Dry Max

Pampers Swaddlers and Cruisers with Dry Max are the brand's new high performance diapers and the biggest innovation for the Pampers brand in the last 25 years. Pampers has invented the Dry Max technology and applied it to the current Swaddlers and Cruisers core, which allows the diaper to be thinner than before. This game-changing diaper - Pampers' driest ever - helps lock wetness in for up to 12 hours and its less bulky design helps give flexibility and comfort - perfect for all babies' play. The new diaper design also helps families reduce their impact on the environment by containing 10 percent less material weight than before. In fact, if current North American Pampers Swaddler and Cruisers users switched to the new Pampers with Dry Max diaper, they could together throw away the weight of one billion less diapers every three years (based on 08/09 volume for Swaddlers/Cruisers).

Pampers Swaddlers and Cruisers with Dry Max are available at mass, discount, baby specialty, grocery and eRetail stores where Pampers products are sold beginning March 15, 2010.

About Pampers

Pampers is Procter & Gamble's largest global brand and the world's top-selling diaper brand. For more than 45 years, Pampers has been helping improve life for babies, toddlers and the parents who care from them. Pampers diapers and wipes provide parents and babies with a comfortable and comforting diapering solution. For more information on Pampers diapers visit

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Always(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Charmin(R), Downy(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gilette(R), Braun(R) and Fusion(R). The P&G community includes approximately 135,000 employees working in over 80 countries worldwide. Please visit for the latest news and in-depth information and P&G and its brands.

*No purchase necessary. Contest closes May 31, 2010. Open to Canadian residents who are the age of majority in the province or territory in which they reside at time of entry and who are members of the Pampers Gifts to Grow Program. Video upload not required to enter contest. Approximate retail value $4324.00 CAD. Skill-testing question required. Odds of winning depend on the number of eligible entries received. For full rules and entry details, visit


For further information: For further information: Katy Klosowski, Procter & Gamble Baby Care, (416) 734-5904,; Gabrielle Totesau, Optimum PR (for Pampers), (416) 934-8035,

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890