Molson M commissions renowned international illustrator and Canadians artists to create a work of art in Downtown Toronto from the public's tweets to #MOLSONM_ART in support of the Canadian Art Foundation
TORONTO, April 19, 2012 /CNW Telbec/ - Every medium has its master, and today Molson M has commissioned celebrated international artist Kustaa Saksi to create a mural in his signature modern psychedelic, radiant style that will unfold with every tweet to #MolsonM_Art. The mural will come to life on a giant scale on a King St. wall just West of Church Street in Toronto. The ultimate goal: a beautiful artwork which will include up to 20,000 Twitter handles for the public to enjoy, and a matching $1 donation for each tweet, up to $20,000 to the Canadian Art Foundation for the advancement of art in Canada.
"The goal of this project is to celebrate artistry and mastery. Whether it's paint to canvas, chisel to stone or pen to paper, artistry is a beautiful blend of precision and passion. Molson M is made with this level of care and it represents our mastery of brewing," says Dave Bigioni, Senior director of Marketing at Molson Coors Canada. "With this project, art lovers, beer drinkers, passers-by - any Canadian - can play a real part in bringing art to life and showing their support for art in Canada."
Molson M is asking art enthusiasts everywhere to tweet using #MolsonM_Art over the next four weeks, and with each tweet, Molson M will donate $1 to the Canadian Art Foundation and the tweeters handles will be incorporated into the mural. People can look for their handles on the 40-feet-high by 100-feet-wide painted mural at the corner of King and Church streets.
"The goal of the Canadian Art Foundation is to provide a destination for artists and art enthusiasts to connect and be inspired by art, and this collaborative approach to art does just that," says Ann Webb, Executive Director of the Canadian Art Foundation. "The mural will be a wonderful mix of global and Canadian artistic talent, and the generous support of Molson M will help us carry on our work to nurture more local, national and global visibility for the extraordinary artistic talent in Canada."
People will be able to watch the mural progress on location on King west of Church, and through photographs on Facebook and on Twitter. The mural will be completed in mid-May and remain on display until early June.
The project will also be supported by art reproductions on bus shelters and wall murals in Montreal, Quebec City, Toronto and Calgary by Canadian artist Patrick Thompson, who is known for pushing the boundaries of street art throughout the world, and Canadian designer Felix Wittholz, who works in an experimental fashion with artists and musicians as well as multi-national corporations.
About the artists
Kustaa Saksi is a Finnish illustrator and graphic designer. He has collaborated with brands including Diesel, Ellen, the Finland Post, Microsoft, The New York Times, Nike, Nokia and Swarovski. His work is primarily digital although it has a handmade quality to it.
Felix Wittholz is co-founder of Toronto's Helios Design Labs, a multi-disciplinary design studio launched in 1990 with his brother Alex. His work is diverse, ranging from campaigns for multi-national corporations to experimental collaborations with artists and musicians. He has directed and produced moving images for television, film, online and site specific installations.
A Canadian native, Patrick Thompson is highly esteemed for pushing the boundaries of street art; he has painted outdoors under the pseudonym Evoke throughout North and Central America, Europe, and Asia.
About the Canadian Art Foundation
Since its establishment in 1991, the Canadian Art Foundation has grown to deliver numerous educational programs in addition to the publication of Canadian Art magazine. This diversity now makes the Canadian Art Foundation the ultimate portal for the exposure of visual arts in Canada. All our efforts are dedicated to providing a destination for artists and art enthusiasts to connect and be inspired by art, in turn creating greater local, national and global visibility for the extraordinary artistic talent in Canada
About Molson Coors Canada
Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., U.K and Asia. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry, Rickard's and Molson M. Molson also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, and Foster's Lager. Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including boutique breweries Creemore and Granville Island, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner as part of an active, healthy lifestyle.
Image with caption: "Over the next four weeks this wall at King Street just west of Church in Toronto will unfold with a surrealistic mural by artist Kustaa Saksi. Sponsored by Molson M, the mural will be powered by tweets to #MolsonM_Art and each tweet will donate $1 to the Canadian Art Foundation. (CNW Group/MOLSON COORS CANADA)". Image available at: http://photos.newswire.ca/images/download/20120419_C6118_PHOTO_EN_12532.jpg
For further information: