Tourism Week in Ontario Kicks off Marketing Campaign
TORONTO, June 1, 2015 /CNW/ - Travellers are invited to pack their
suitcases and explore Ontario this summer!
With the arrival of warm weather and sunshine, Ontario's tourism
marketing agency, the Ontario Tourism Marketing Partnership Corporation
(OTMPC), has launched its Best of Ontario spring/summer campaign that
includes a new magazine, a trip planning tool and regional
The spring/summer campaign features The Annual Best of Ontario magazine with hundreds of tourism ideas to help vacationers plan
getaways across all of Ontario's 13 tourism regions. From the TORONTO
2015 Pan Am/Parapan Am Games to urban escapes, exciting festivals,
culinary and wine tastings, family beach fun and must-see attractions,
Ontario offers memorable travel and lifestyle experiences for everyone.
This year's campaign also aligns with the launch of a new Trip Planner
tool on www.ontariotravel.net where travellers can create their own customized travel plan, including
attractions, accommodations, events, packages and personal points of
interest. For those who want the ease of just 'hitting the road', the
Trip Planner features 16 pre-planned itineraries across Ontario curated
to satisfy different interests and themes. And, for travellers to reach
Ontario vacation ideas and planning right at their fingertips, a
refreshed 'Discover Ontario' mobile app will launch later in June with
a new look, feel and functionality.
As the season kicks off, the Best of Ontario will be celebrated during
Tourism Week in Ontario, May 31 to June 6. Special regional events will
be at Ontario Travel Information Centres (OTICs) in Barrie on May 28, Windsor on June 2, St. Catharines on June
3 and Sault Ste. Marie on June 5, to showcase local tourism products,
attractions and festivals. Throughout the week, all 11 OTICs will host
open houses. Tourism Week will culminate with an Ontario Tourism Day
celebration on June 5 from 11 a.m. to 7 p.m. at Yonge/Dundas Square in
Toronto. Ontarians are invited to come out to experience culinary
flavours, festival entertainment, outdoor attractions and a fun zone to
"2015 is going to be a great time to take a vacation in Ontario. With
the TORONTO 2015 Pan Am/Parapan Am Games and so many other exciting
events happening across the province, now's your chance to enjoy
tourism experiences right here at home. With summer just around the
corner, I hope all Ontarians use Tourism Week in Ontario as an
opportunity to get inspired and plan ahead.
- "Michael Coteau, Minister of Tourism, Culture and Sport
"The Ontario Tourism Marketing Partnership Corporation is pleased to
promote the Best of Ontario as the summer season begins. The adventures
that exist across the province are exciting and dynamic. They will
appeal to individuals, couples, families or friends looking for that
great vacation trip. We're thrilled to be working with our Ontario
tourism partners - from the north to the southwest, eastern Ontario and
everywhere in between - to promote the best vacations in Ontario."
- Ronald Holgerson, President and CEO, Ontario Tourism Marketing
"Tourism Week is a great time to highlight all that Ontario has to offer
its visitors - from near and far. Ontario tourism businesses are
getting ready to welcome the world this summer season, and the Trip
Planner will help make it easier for visitors to discover Ontario."
- Beth Potter, President and CEO, Tourism Industry Association of
Tourism is an important economic driver. 2012 figures indicate that
tourism supported over 359,400 jobs and generated $28 billion for
There are 13 Ontario Regional Tourism Organizations across Ontario that support tourism product development and marketing
of Ontario's tourism industry.
Visitors are encouraged to share their Ontario tourism experience using
Ontario Tourism Marketing Partnership Corporation is an agency of the
Government of Ontario with a vision to position Ontario as a preferred
If you do not wish to receive electronic messages regarding OTMPC news,
please e-mail firstname.lastname@example.org indicating "unsubscribe".
SOURCE Ontario Tourism Marketing Partnership Corporation
Image with caption: "Pack Your Suitcase for the Best of Ontario This Summer (CNW Group/Ontario Tourism Marketing Partnership Corporation)". Image available at: http://photos.newswire.ca/images/download/20150601_C9487_PHOTO_EN_43477.jpg
For further information:
Corporate Communications Manager, OTMPC
10 Dundas Street East, Suite 900
Toronto, Ontario M7A 2A1