Innovative Episode Wins Monday Primetime as Global Viewers Vote for Their Favourite Culprit to Make it to the Finish
Plus, Bones is Back with 1.8 Million Loyal Fans
To tweet this release: http://bit.ly/VhsLGp
TORONTO, Jan. 15, 2013 /CNW/ - In a television first, Hawaii Five-0 allowed the North American audience to choose from three alternate endings for last night's episode in real time. Three suspects' motives were revealed during the broadcast on Global giving audiences the chance to tweet their favourite culprit as their chosen killer — east coast viewers chose #theBoss while west coast viewers selected #theStudent. Over 1.8 million Canadians watched this innovative episode putting Global in the top spot for the night. Viewers can watch all three endings now available online at GlobalTV.com.
Fans flocked to Twitter to vote on one of three special endings with 47,815 total social mentions (772% increase week-over-week)**, according to Trendrr.TV. Both #theBoss, and #theTA were also trending topics nationally on Twitter.
DATA HIGHLIGHTS (ALL DATA A18-49 NATIONAL, UNLESS OTHERWISE SPECIFIED):
- 742,000 viewers tuned into Hawaii Five-0
- Hawaii Five-0 won the night nationally and in all metered markets (Ind. 2+)
- 669,000 viewers tuned into Bones (8pm)
- Bones (8pm) ranked second nationally and in Calgary, Edmonton and Vancouver (Ind. 2+)
Fans can tune in for all new episodes of Bones and Hawaii Five-0 on Global on Monday, January 21 starting at 8pm ET/PT. Plus a new episode of Hawaii Five-0 will also air at a special date this Sunday, January 20 at 10pm ET/PT.
Sources: BBM Canada PPM Overnight Data - January 14, 2013
**Trendrr.TV - January 14, 2013
SOURCE: Global Television
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