New streamlined, accelerated website encourages visitors to complete reservations on their smartphone device.
WAIKIKI, HONOLULU, HI, April 15, 2014 /CNW/ - Customers ready to book their next stay in paradise will find decision-making and booking easier than ever by using the new Outrigger Hotels and Resorts smartphone-optimized website powered by Mobify. The mobile website provides up-to-date property information, packages and special offers for 35 Outrigger properties across Asia-Pacific, Oceania and the Indian Ocean, and allows Outrigger's mobile customers, who represent nearly 30 percent of total website viewers, the ability to make hotel reservations with ease.
"As people spend more time on their mobile devices, we recognized the need to give our customers a more convenient way to browse our properties and make reservations on the go," said Dan Wacksman, senior vice president of global distribution at Outrigger Enterprises Group. "The launch of our new mobile website marks another step taken in our strategy to provide a truly seamless vacation experience for our guests."
The new Outrigger mobile website is a highly-visual, interactive tool designed to improve the path to conversion for its mobile visitors. It allows customers to find and book the perfect property by swiping their way through photos, videos, amenities and services. Travelers can plan their trip all in one place with a few simple taps.
This month, the mobile-optimized website converted 86% more reservations compared to last year when Outrigger's desktop website was served on smartphone devices.
"Mobile growth in the hospitality industry continues to accelerate," said Igor Faletski, Chief Executive Officer at Mobify. "Outrigger's incremental approach to mobile web optimization allows them to scale and be flexible as landscape and customer behavior shift. We are honored Outrigger selected Mobify as their mobile web experience partner."
As Outrigger expands its portfolio across the globe, its mobile website will reinforce Outrigger's commitment to being highly accessible to its guests regardless of device, location or language. The site can be accessed by entering www.Outrigger.com in the Internet browser of any compatible mobile device.
About Outrigger Enterprises Group
Outrigger Enterprises Group is one of the largest and fastest growing privately-held leisure lodging, retail and hospitality companies in the Asia-Pacific and Oceania regions and continues to expand its presence throughout the area. A family-owned company with 67 years of hospitality experience, Outrigger runs a highly-successful, multi-branded portfolio of hotels, condominiums and vacation resort properties, including Outrigger® Hotels and Resorts, OHANA® Hotels and Resorts, Embassy Suites®, Holiday Inn®, Best Western®, Wyndham Vacation Ownership® and Hilton Grand VacationsTM. Currently, Outrigger operates and/or has under development 46 properties with approximately 11,000 rooms located in Hawaii; Australia; Guam; Fiji; Bali; Thailand; Mauritius, Vietnam; and Hainan Island, China. Outrigger Enterprises Group also operates and develops hotel properties and hospitality-related retail and real estate opportunities for partners in Hawaii, the Pacific, and Asia. For on-line information, log on at www.outriggerenterprisesgroup.com and www.outrigger.com.
Mobify (http://www.mobify.com) helps e-commerce companies increase revenue by enabling website layout and performance optimizations. Mobify works with global enterprises including Crocs, British Telecom, Garmin, Beyond the Rack and Starbucks to serve hundreds of millions of customers on desktop, smartphone and tablet devices. Mobify is a privately held company headquartered in Vancouver, Canada.
Video with caption: "Video: Quick demo of Outrigger's new streamlined and accelerated website that drives 86% more bookings than before.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140415_C9844_VIDEO_EN_39244.mp4&posterurl=http://photos.newswire.ca/images/20140415_C9844_PHOTO_EN_39244.jpg&clientName=Mobify&caption=Video%3A%20Quick%20demo%20of%20Outrigger%27s%20new%20streamlined%20and%20accelerated%20website%20that%20drives%2086%25%20more%20bookings%20than%20before%2E&title=&headline=Outrigger%20Enterprises%20Group%20Drives%2086%25%20More%20Mobile%20Bookings%20with%20Website%20Optimized%20by%20Mobify
Image with caption: "Mobify logo (CNW Group/Mobify)". Image available at: http://photos.newswire.ca/images/download/20140415_C9844_PHOTO_EN_39258.jpg
Image with caption: "Outrigger Enterprises Group logo (CNW Group/Mobify)". Image available at: http://photos.newswire.ca/images/download/20140415_C9844_PHOTO_EN_39257.jpg
For further information:
Nancy Daniels, APR, Director of PR
Outrigger Enterprises Group
Bennet Group Strategic Communications