NEW YORK, Oct. 6, 2017 /CNW/ -- OUTFRONT Media Inc. (NYSE: OUT) today announced that its Canadian business has entered into a media partnership with the David Foster Foundation.
The partnership includes a significant donation of media space, spanning 100 digital billboards in OUTFRONT Canada's top five national markets: Toronto, Montreal, Vancouver, Calgary and Edmonton. The goal is to encourage Canadians to register as an organ donor, while also urging them to donate to the David Foster Foundation so it can continue supporting families in need.
The David Foster Foundation helps the families of children in need of life-saving organ transplants, providing financial support for non-medical expenses such as transportation, short-term rent or mortgage assistance, and clothes and basic personal items. The organization has helped more than 1,000 families since its inception.
"We are very honored to be able to expand awareness of the David Foster Foundation and ultimately increase donations. It is incomprehensible what these families go through during these times, and to have an organization like David Foster Foundation there to help is very inspiring," said Brandon Newman, SVP, Sales - Canada of OUTFRONT Canada.
About OUTFRONT Media Inc.
OUTFRONT Media connects brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its ON Smart Media platform, OUTFRONT Media is implementing digital technology that will fundamentally change the ways advertisers engage people on-the-go.
SOURCE OUTFRONT Media Inc.