NEW YORK, June 14, 2017 /CNW/ -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, today announced the acquisition of Canadian digital billboard firm, Dynamic Outdoor, from All Vision LLC, creating a preeminent portfolio of out-of-home assets across Canada.
As an established leader in the Canadian out-of-home advertising market, this acquisition will serve to transform OUTFRONT Media's presence in the fast-growing digital segment, adding key assets to OUTFRONT's existing inventory in Toronto, Montreal, Calgary, Edmonton and Vancouver.
"The acquisition of Dynamic Outdoor demonstrates OUTFRONT Media's commitment to the Canadian market. This is a strategic investment that will immediately transform our Canadian operation," said Jeremy Male, Chairman and Chief Executive Officer, OUTFRONT Media. "It also reflects our mission to elevate the entire out-of-home medium, by connecting advertisers with the best assets, audiences, innovations, and people in the business."
These digital assets include highly desirable locations along Toronto's Gardiner Expressway, on the main commuting routes in Montreal, and in Vancouver adjacent to key commuting bridges between the island and the coveted New Westminster community. This combination doubles the number of digital daily impressions and greatly enhances OUTFRONT Media's footprint in the top 5 markets. These assets join OUTFRONT Media's existing national digital network in top markets including Ottawa, Regina, Saskatoon, Winnipeg, and Halifax.
"OUTFRONT Media is thrilled to welcome the Dynamic Outdoor team and we look forward to taking our combined assets to market as a new, more 'dynamic' OUTFRONT Media," said Michele Erskine, Senior Vice President – Canada, OUTFRONT Media, who will be elevated to Chief Executive Officer. At the same time, Nick Arakgi, current President of OUTFRONT Media, will be departing the company.
"OUTFRONT Media is an established and respected company in the North American out-of-home industry. We could not be more excited to join this team," said Brandon Newman, Dynamic Outdoor's President, who will now oversee the entire sales team as Senior Vice President – Sales. "Our assets 'fit like a glove' and our people are energized at the thought of what this new team brings to our clients."
About OUTFRONT Media Inc.
OUTFRONT Media is one of the largest out-of-home media companies in North America with a leading presence in top markets throughout the United States and Canada. We have a diverse portfolio of billboard, transit and digital displays reaching mass audiences, as well as a distinct offering of prime assets impacting select markets. As part of our ON Smart Media technology development initiative, we are developing hardware and software solutions for enhanced demographic and location targeting, and engaging ways to connect with consumers on-the-go.
SOURCE OUTFRONT Media Inc.