CINCINNATI, Nov. 1, 2018 /CNW/ -- OROS, a digitally native apparel brand, is certain they have what it takes to be the biggest thing in warmth since fire. OROS considered a new approach to an age-old problem: How do we stay warm in the elements? Rather than improving on goose down, OROS found a new solution by looking to the stars. Harnessing the power of aerogel, NASA's insulation breakthrough of unrivaled performance, OROS created SOLARCORE. The same technology that insulates modern spacecraft against the most extreme conditions now exists in OROS' outerwear.
With OROS, perfect conditions just took on a whole new meaning. Unbound from the long-standing formula (i.e., bulk equals warmth) OROS makes outerwear thinner, warmer, and more versatile than ever before. "OROS is a brand that stands out from the pack and lives its mission -- to create the most advanced outdoor apparel & technology, elevate experiences, and inspire people to rethink the realm of possibility," Michael Markesbery, CEO, OROS.
OROS' new line showcases the evolution of the brand. The Orion Parka, OROS' Flagship product, is arguably the warmest jacket in the world, while the Explorer ¼ zip was named Runner's World Gear of the Year. OROS' 2018 line of thin and warm performance outerwear is designed to make winter your favorite season, again.
OROS believes in its technology, and their excitement is infectious. Investors have responded to OROS' unique brand potential in the form of a $5 million financing round. Investors include Sonny Vu, Founder of Misfit Wearables (acquired by Fossil Group for $260mm), Eric Dobkin, a former partner at Goldman Sachs known as "the Father of the Modern IPO", NCT Ventures and Listen Ventures.
"OROS has all the ingredients to be a brand of tomorrow. It's rare you find a technical innovation team that builds a 10x consumer product. We're looking forward to making the future feel warmer," Rick Desai, Listen Ventures.
OROS is taking a bold step, seeking to help others do the same by providing the most innovative apparel and the inspiration to get out and use it. With versatile performance technology, OROS elevates the experience of adventurers as they push their comfort zone, allowing them to have more pinnacle experiences and to rethink the realm of possibility.
Media Contact: Erick Spaw, [email protected], +1-859-462-2489