With continued focus on the development of new technology, Orangetheory Fitness Canada is poised to be a National Heavyweight in the Fitness and Technology Sectors
TORONTO, Jan. 15, 2019 /CNW/ - Continuing its trend of explosive growth since arriving in Canada in 2012, fitness lifestyle brand Orangetheory Fitness® shows no signs of slowing down. More Canadians are seeking More Life® via the benefits of Orangetheory's unique combination of heart rate-based interval training and real-time fitness tracking. The chain announced today that it will close the year with 84 open studios in Canada (up 24 new studios from 2018), representing a 40 per cent year-over-year growth rate. In Q1 of 2019 alone, Orangetheory will open 12 new studios across the country, with plans to open its first ever location in New Brunswick later this year, putting the fitness phenomenon in nine out of 10 provinces.
In 2019, Orangetheory is launching several new proprietary wearable fitness trackers, a new app and challenge tracker system, as well as state-of-the-art technology, which will not only track participants' heart rates during the workout, but also the distances achieved by running and rowing. "We are no longer JUST a fitness concept; we have evolved into a fitness and technology company," said Hifa Maleki, Orangetheory Fitness Canada's VP of Franchise Development & Operations. "Canadians continue to flock to the best one-hour workout in the country because we're staying connected to our roots as industry innovators in the fitness and technology hybrid member experience. All of this data can be rolled up through our app and used to show members that results don't JUST come from the inches you're losing off your waistline." Maleki adds, "Collecting multiple sources of fitness data points in our Challenge Tracker app in 2019, will allow us to gamify the workouts in a way that uses members' competitive natures to drive results they never thought they could obtain!"
The brand has also bolstered its support network for its almost 100 Canadian franchisees in the last year. In the summer of 2018, the company added Blake MacDonald, a 20-year veteran executive in the fitness industry, in the full time role of President. MacDonald joins a corporate staff of over 30 employees stationed in offices in Edmonton, AB and Toronto, ON. "Being a franchisee of 16 Orangetheory locations ourselves (along with business partner, David Hardy), we are thrilled to see the internal support network for our franchisees reaching critical mass," said MacDonald. "We are confident that we have built the right framework that will easily allow us to scale the brand to nearly 200 locations in Canada by 2021."
In addition, Orangetheory Fitness Canada is proud to announce a new national partnership with Arcane, one of Canada's leading digital and full service ad agencies out of London, ON. "Our partnership with Arcane will be about inspiring Canadians to achieve More Life® through the pursuit of their fitness and wellness goals," MacDonald says, adding, "Exposing Canadians to the marriage of fitness and technology at Orangetheory Fitness has the potential to change hundreds of thousands of lives and, ultimately, make Canada a healthier country."
About Orangetheory® Fitness Orangetheory® Fitness is a scientifically designed, one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored workouts are designed to get participants within the target-training zone of 84 percent to 91 per cent of their max heart rate, which stimulates metabolism and increases energy. Led by highly skilled coaches, each Orangetheory Fitness workout incorporates endurance, strength and power elements through a variety of equipment including treadmills, rowing machines, TRX® suspension training and free weights. The end result is more energy, visible toning and the 'Orange Effect' – where participants keep burning calories for up to 36 hours post-workout (the Orangetheory Fitness 'afterburn') for an average of 500+ total calories burned per every 60-minute workout.
In the fall of 2012, Orangetheory Fitness opened its first studio in Canada, and within a few months, three more studios opened. By 2014, the number of Orangetheory studios in Canada increased to 12, and to 18 in 2015. Explosive growth occurred in 2016, 2017 and 2018 with 42, 60 and 84 Orangetheory studios open, respectively. Orangetheory Fitness now has over 1,000 studios in 22 countries worldwide. In addition to being ranked nationally as an Inc. 500 company, it was awarded "Top Emerging Cult Brand" by the Society of Cult Brands for building a cult-like dedication among their clientele.