Operation Raise a Flag Launches 2016 Fundraising Campaign for Veterans

Sunnybrook Veterans Centre aims to plant over 30,000 flags for our nation's heroes

TORONTO, Nov. 2, 2016 /CNW/ - In the early morning hours of November 11th, 475 of our nation's veterans will wake up to a patriotic sea of white and red covering the grounds of the Sunnybrook Veterans Centre. Now in its sixth year, Operation Raise a Flag, has officially launched its 2016 fundraising campaign and the public has the opportunity to participate and honour our country's war heroes.

People across the nation are encouraged to donate online by purchasing a Canadian flag to be among the 30,000 flags aimed to be planted the eve of Remembrance Day. A personal heartfelt message of thanks can be included and will be shared with the veterans, showing your appreciation for their sacrifice and courage.

"Sunnybrook has been proudly serving the needs of Canada's veterans since 1948 and each and every day we are reminded of their courage and incredible sacrifices," explains Dr. Jocelyn Charles, Medical Director, Sunnybrook Veterans Centre. "Their generation risked their lives in combat when it mattered most. Operation Raise a Flag is our opportunity to honour their legacy and show them that their efforts will never be forgotten."

Proceeds from the campaign will benefit Sunnybrook's Veterans Centre, home to over 475 heroes making it the largest veteran care facility in Canada. Donations will help veterans benefit from community outings, continued learning opportunities and quality family time. It also provides an opportunity for veterans to fulfill their wishes, such as a special outing with family, tickets to the theatre or attending a major sporting event.

"The war was over 70 years ago but the memories are still so vivid," says Mac Joyner, Second World War veteran. "I am in awe when I see all of the miniature flags outside on November 11th; it is a spectacular show of appreciation, truly awe-inspiring. Our veterans long-term care home is unique and the residents here share a bond that is like no other."

Flags are available online at www.raiseaflag.ca with a $25 donation, or by calling the Sunnybrook Foundation at 1-866-696-2008.

About Sunnybrook Veterans Centre
Working in close partnership with Veterans Affairs Canada, the Sunnybrook Veterans Centre is the largest veterans care facility in Canada and a recognized leader in the care of veterans who are no longer able to live at home independently. No other facility provides such a high level of specialized, compassionate, resident-centred care through a dedicated inter-professional team.

SOURCE Sunnybrook Health Sciences Centre

Image with caption: "Canadian veteran Mac Joyner (CNW Group/Sunnybrook Health Sciences Centre)". Image available at: http://photos.newswire.ca/images/download/20161102_C3956_PHOTO_EN_809447.jpg

Image with caption: "Operation Raise a Flag celebrates Canada's heroes and honours their sacrifice. (CNW Group/Sunnybrook Health Sciences Centre)". Image available at: http://photos.newswire.ca/images/download/20161102_C3956_PHOTO_EN_809445.jpg

Image with caption: "Sunnybrook Health Sciences Centre (CNW Group/Sunnybrook Health Sciences Centre)". Image available at: https://photos.newswire.ca/images/download/20161102_C3956_PHOTO_EN_809443.jpg

For further information: Sally Fur, Communications & Stakeholder Relations, Sunnybrook Health Sciences Centre, Sally.fur@sunnybrook.ca, B - 416-480-5057, C - 416-786-6402


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890