Leading Industry Analyst Firm Recognizes OpenText for Its Positive Impact on Customer Experience and Improved Business Value to the Organization
WATERLOO, ON, June 27, 2012 /CNW/ - OpenText™ (NASDAQ: OTEX,TSX: OTC) today announced that it has been named a finalist in the fourth annual Forrester Research Voice of the Customer Awards. This is the second consecutive year OpenText has been named a finalist in the program. The prestigious award recognizes initiatives that help companies dramatically improve how they collect, interpret, and react to customer feedback. The announcement was made this week at the Forrester Customer Experience Forum in New York.
Winners and finalists were selected based on five criteria: clarity of approach, business value to the organization, positive impact on customer experience, innovation, and potential for other companies to repeat the practice.
"This year we opened the competition to global nominations and were impressed with the scope, scale, and quality of the voice of the customer programs we reviewed from around the world," said Forrester Research Analyst, Adele Sage. "VoC programs continue to incorporate more customer data, influence more internal stakeholders, and deliver more value to their customers and their bottom lines. The best VoC programs this year connected the dots between their VoC activities and a better customer experience and associated business results."
"We are pleased to have been named a finalist for a second time in the Forrester Research Voice of the Customer Awards," said James Latham, OpenText's Chief Marketing Officer. "The results of our "culture of the customer" initiative have been significant across the entire organization, impacting revenue, customer relationships, and corporate culture. OpenText is dedicated to prioritizing and implementing customer experiences that meet and exceed customer expectations and that are aligned with overall experience principles."
OpenText's customer experience initiatives are leveraging customer insight and metrics into the strategic and tactical decision-making processes throughout the organization. As a result of OpenText's Voice of the Customer initiatives, the company has realized measured improvements in customer satisfaction and loyalty, and has experienced significantly more employee engagement and commitment to customer experience excellence. OpenText customers will increasingly feel the benefits of these initiatives as longer term strategic implementations begin to impact the customer experience in day-to-day interactions.
OpenText, a global ECM leader, helps organizations manage and gain the true value of their business content. OpenText brings two decades of expertise supporting 100 million users in 114 countries. Working with our customers and partners, we bring together leading Content Experts™ to help organizations capture and preserve corporate memory, increase brand equity, automate processes, mitigate risk, manage compliance and improve competitiveness. For more information, visit www.opentext.com.
Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText's assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see OpenText's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
Copyright © 2012 by OpenText Corporation. OPENTEXT is a trademark of OpenText Corporation in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of OpenText Corporation or other respective owners.
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