OpenRoad Auto Group wins Canadian automotive retail Innovator of the
Year and celebrates with the opening of a new Infiniti store.
BRITISH COLUMBIA, July 27, 2012 /CNW/ - OpenRoad Auto Group Ltd., a
market-leading car retail and service centre group, showed today that
innovation is equal parts market insight and action. OpenRoad
president, Christian Chia, was recognized by the highest board of
recognition in the automotive industry - the Canadian Automobile
Dealers Association - as he was awarded the 2012 Innovator of the Year.
Accepting his award, Chia said, "The time for a better guest experience
is something we at OpenRoad have been chasing in earnest for the last
few years now. From a few new flagship LEED-certified facilities, to
back-to-back top ten rankings as the Best Employer in Canada, our
commitment to improving the guest experience is receiving recognition,
and I am thrilled to accept this on behalf of OpenRoad." Innovation in
the category of automotive retailing is a challenging endeavour. With a
significant commitment to improved guest facilities, customer events,
more open customer dialogue both online and in-store, OpenRoad is
standing out as a modern car retailer.
In the same breath of accepting the award, Chia noted, "We are currently
focused on opening a boutique Infiniti dealership in Langley. Infiniti
is taking a different approach to luxury, and similarly for us at
OpenRoad, we want to take a different approach to automotive retail."
Open on July 27th, 2012 OpenRoad Infiniti is located in the new luxury auto mall -
Langley Auto Collection - and is situated next to another OpenRoad
store, BMW/MINI Langley, opened last summer, and Gold Key Audi, which
is under construction.
OpenRoad Infiniti celebrates its opening with two exciting events in
early September. Experience the excitement of F1 racing as the Red Bull
F1 Show Car makes its final pit stop in Canada at the store on
September 4th to 6th, 2012. During that same weekend, on September 7th and 8th, the public are invited to an Open House event featuring local wine,
artisan cheeses and entertainment.
Developing a collaborative, hard-working and fun workplace culture has
also been an important part of OpenRoad's ongoing effort to improve the
guest experience. "The industry still has a negative stigma attached to
it," said Chia. Earlier this year, OpenRoad introduced its very own
loyalty program, Club OpenRoad, as one of its many initiatives to align
new car purchases with a car dealer experience that focuses on
relationship-building and added value.
OpenRoad Auto Group Ltd is a Canadian automotive retailer representing
10 import automotive brands. With over 100,000 customers choosing
OpenRoad to purchase or service their vehicle, OpenRoad has established
itself as one of the most progressive car retailers in Canada. A top 10
Best Employer in 2011 and 2012 and a reputation for informative and
participative guest events, OpenRoad Auto Group facilities and staff
provide a professional, respectful and well-informed place to purchase
or service a car.
Image with caption: "OpenRoad from Innovation to Infiniti (CNW Group/OpenRoad Auto Group)". Image available at: http://photos.newswire.ca/images/download/20120727_C3325_PHOTO_EN_16483.jpg
SOURCE: OpenRoad Auto Group
For further information:
Director of Marketing
OpenRoad Auto Group ltd
mobile: 778 580 5765