TORONTO, Nov. 19, 2014 /CNW/ - Two Toronto tastemakers and wine enthusiasts have entered the digital space in order to bring the world of good wine right to your front door via the online realm.
Together, Dick Snyder, owner and editor of CityBites Magazine and wine enthusiast Justyn Szymczyk, are on path to change the way people enjoy good wine with kwäf.ca, an online source for high quality sommelier-selected wines that are not available at the LCBO.
How It Works
The experts at kwäf set out to Canada's finest wineries and vet the country's most exceptional wines. When they encounter a wine that meets their standards, they partner with the winery to obtain an exclusive price available only to kwäf subscribers (a service that is currently free).
The premium and sommelier-approved wines can only be found on the kwäf.ca site and can be ordered right to your front door. Each delivery from kwäf arrives with tasting notes, food-pairing suggestions and some information about the wine in order to enhance the learning and appreciation experience right from the comfort of your own home. Shipments are currently available in Ontario, Manitoba, Alberta, British Columbia and Nova Scotia.
"Kwäf is for people who really love wine and love to try new wine. It doesn't matter if they're connoisseurs or not. People who love wine know when they find something they love and they know it right away. We want to give them those opportunities to discover" says co-founder Dick Snyder.
What's Coming Up for 2015 and Nuscreen Digital
In a concerted effort to enhance the online experience of subscribers, as well as allow for an effective roll out of exciting new initiatives for 2015 (detailed below), kwäf has signed on Nuscreen Digital as their digital agency for the new year.
With a solid client roster such as Sally Hansen, D+H and Teacher's Life, Nuscreen Digital is a Toronto-based marketing agency that is rapidly expanding its name, servicing clients with digital and traditional marketing strategies, branding and campaign execution. The Nuscreen team will be leading all marketing initiatives on campaigns for #WineWednesdays and ClubK as well as The Goods which will be officially launching tomorrow.
ClubK members will receive six exemplary Ontario wines at their door every three months. Each seasonal pack is full of delicious Canadian wine hand-selected by kwäf's own Taste Buds exclusively for ClubK.
WineWednesdays is an initiative to bring kwäf's community together in an interactive environment, providing ClubK members exclusive access to some of the city's finest sommeliers in the city. Members can expect great times with the experts as well as the opportunity to preview new wines as well as get to know like-minded wine lovers in a great social space.
Launching soon, members will be able to impress friends with two stunning Ontario wines delivered every month, specially curated by kwäfs professional sommeliers. These wines are selected for their exemplary quality and seasonally appropriate tasting profiles. Hansomely packaged with tasting notes and tips on how to handle, serve and pair.
Image with caption: "kwäf.ca/Nuscreen Digital (CNW Group/Charming Media Inc.)". Image available at: http://photos.newswire.ca/images/download/20141119_C5708_PHOTO_EN_8302.jpg
SOURCE: Charming Media Inc.
For further information: on kwäf, ClubK, or Nuscreen Digital, please contact: Valerie at [email protected]