Ontario Culinary Tourism Alliance Leads the Way for Local Food with New Foodservice Ambassador Program
TORONTO, May 23, 2013 /CNW/ - The Ontario Culinary Tourism Alliance, with support from the Ontario Ministry of Agriculture and Food, is creating a local food ambassador program to help recognize local restaurant industry leaders.
Through publicity materials, social media and the OCTA website, the program will recognize ambassadors - local restaurants and their chefs - who are committed to sourcing local food and promoting the farmers they work with.
"Since 2006, we've been working with over 30 destinations and organizations from across the province to not only help nurture a food identity for Ontario, but to support and protect our province's vast agriculture, aquaculture and viticulture resources through developing authentic culinary tourism experiences" said Rebecca LeHeup, Executive Director of the Ontario Culinary Tourism Alliance. "With the continued support of the Ontario government, we are going to create a program to celebrate and support those restaurants which champion Ontario food —making it more accessible for locals and travelers alike."
"Together, we are helping our partners in the hospitality sector connect with local farmers, making it easier for Ontarians to buy local," said Kathleen Wynne, Premier and Minister of Agriculture and Food. "Buying local isn't just good for Ontario families - it's good for our communities, economy and hard-working farmers."
About the Ontario Culinary Tourism Alliance:
The Ontario Culinary Tourism Alliance is leading efforts in research, education and product development to promote the growth of the tourism industry through food & drink. Our ambition is to contribute to Ontario's goal of doubling tourism revenue by 2020. With this philosophy, we aim to move Ontario into the forefront of the culinary tourism industry.
Along with our member destinations, the Ontario Culinary Tourism Alliance is actively contributing to this province's edible history by creating fruitful relationships in communities across the province -from the farm up - to cultivate a better, more delicious Ontario.
SOURCE: Ontario Culinary Tourism Alliance
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