Ontario Province Is Launching A Baby Box Program To Provide Safe Sleep Resources To New Parents

TORONTO, May 10, 2016 /CNW/ -- The Baby Box Co., the company that distributes internationally safe-certified Baby Boxes filled with educational materials and physician-recommended childcare products to expecting and new parents, today announced that a universal Baby Box program is launching in Ontario with the first Baby Boxes to be distributed in August 2016. Ontario will become the largest Baby Box program in the world with over 145,000 Baby Boxes to be distributed to Ontario families in year one of the program.

All expecting and new parents in Ontario will be eligible to receive a Baby Box for free as long as they receive prenatal care and review the Ontario education syllabus created by local healthcare professionals on Baby Box University.

In addition to The Baby Box Co.'s education department, which assists communities all over the world with Baby Box program development, the Ontario Baby Box program is organized by The Children's Aid Foundation, The New Moms Project, and The Mary Berglund Community Health Centre Hub. A network of primary health care facilities spread throughout the province are supporting these groups with distribution to ensure the Baby Box program is accessible to all Ontario residents.

"The Baby Box Co. program model is designed for scale so we can reach more expecting mothers in the prenatal phase," said Gloria Pronger, Executive Director of the Mary Berglund Community Health Centre Hub. "This supports and aligns with our model of healthcare, and is an incredible opportunity to improve maternal and infant health outcomes in Ontario."

Contents for the Ontario Baby Boxes are still being finalized, but CEO Jennifer Clary has confirmed that Pampers, which provided the diapers and wipes for Alberta's Welcome to Parenthood Baby Box program, is supporting Ontario families as well. "We are thrilled Pampers is continuing their partnership with The Baby Box Co. and are so grateful for their contribution of diapers and wipes. We look forward to making a formal announcement about all Ontario Baby Box partners and contents in July."

The Baby Box Co.'s Chief Education Offer Jennifer Weber also expressed excitement over the company's partnership with Vroom, a Bezos Family Foundation project. "All of the contents in the Ontario Baby Boxes as well as in our other community programs' Baby Boxes moving forward will be tagged with Vroom tips designed to provide parents and caregivers with fun ways to boost early learning. Education is at the heart of The Baby Box Co. and our alignment with Vroom epitomizes this commitment."

About The Baby Box Co.

Entrepreneurs Michelle Vick and Jennifer Clary founded The Baby Box Co. to offer a safe sleep environment to babies everywhere. The Baby Box Co. partners with hospitals, government agencies and non-profit organizations to provide products and safe sleep resources to families on a large scale. Baby Boxes are also available direct to consumer either as a standalone item or filled with new baby essentials handpicked by the experts at The Baby Box Co. The Baby Box Co. is headquartered in Los Angeles with offices in UK, Australia, Canada and Singapore. For more information or to purchase a Baby Box, please visit www.babyboxco.com.



Photo - http://photos.prnewswire.com/prnh/20160509/365482

Logo - http://photos.prnewswire.com/prnh/20160509/365428LOGO

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/Baby-Box-Co.mp4



SOURCE The Baby Box Co.

For further information: Stacy Katz, stacy@stacykatz.com, 310.740.6630, http://www.babyboxco.com

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