Ontario Drivers Get the Best of Both Worlds When They Shop Online for Mutual Auto Insurance

Ontario Mutuals and Kanetix SaaS partner to introduce innovative quoting solution

CAMBRIDGE, ON, Aug. 4, 2015 /CNW/ - Now, consumers who want the benefits of a community-based, local auto insurance company, can also enjoy online quoting.

OMIA, the trade association for more than 40 mutual insurance companies across Ontario, and Kanetix SaaS have partnered to deliver leading-edge auto quoting solutions for Ontario consumers.   OMIA manages their member companies' overarching brand, Ontario Mutuals.

In creating an on-line quoting solution for auto insurance shoppers, the goal was to make getting a quote from a local mutual as easy as possible and then moving interested buyers onto our agents and brokers for the expertise required to get the right policy.

It's a fast, convenient way for consumers to independently obtain mutual auto insurance quotes on their own schedule from a smartphone, tablet and/or desktop.

Ontario shoppers simply access www.ontariomutuals.com and click "Get a Quote" or visit any one of the 17 participating Mutuals' websites directly. The move to on-line quoting was spearheaded by 17 Mutuals that decided to get together and create an on-line quoting capability to appeal to today's more Internet-oriented consumer.

"Ontario Mutuals is thrilled to make the insurance process easier and more convenient for our customers," said Sharon Turnbull, Assistant Vice President Business Development.

"People lead busy lives, and they want to secure solid insurance coverage in a way that works for them."

"Through the launch of this solution, Ontario Mutuals is happy to be saving consumers time and effort, while providing our renowned service through our participating member companies."

This partnership leverages Kanetix SaaS' hands-on knowledge of how to convert shoppers to buyers, with Ontario Mutuals' generations of experience in insurance.

 "We're very fortunate to have the opportunity to work with Ontario Mutuals to provide their Member companies with a branded solution to bolster their online presence and provide their clients with a strong quoting experience," said Kathy Martin, Vice President, Kanetix SaaS.

"This project and partnership reaffirms our belief that Ontario consumers expect a quick, intuitive, quoting solution optimized for desktop and smartphones."

Participating Member Companies

Ayr Farmers Mutual (www.ayrmutual.com)
Dumfries Mutual (www.dumfriesmutual.com)
Germania Mutual (www.germaniamutual.com)
Hay Mutual (www.haymutual.on.ca)
Howard Mutual (howardmutual.com)
Howick Mutual (howickmutual.com)
Kent & Essex Mutual (www.kemutual.com)
L & A Mutual (www.l-amutual.com)
Lambton Mutual (www.lambtonmutual.com)
North Kent Mutual (www.nkminsurance.com)
South Easthope Mutual (www.seins.on.ca)
Town & Country Mutual (www.town-country-ins.ca)
Townsend Mutual (www.townsendmutual.com)
Tradition Mutual (www.traditionmutual.com)
West Elgin Mutual (www.westelgin.com)
West Wawanosh Mutual (www.wwmic.com)
Westminster Mutual (www.wmic.ca)

About Ontario Mutuals

Ontario Mutuals is the overarching brand for 40+ independent, 100% Canadian, property and casualty insurance companies across the province. 

Community based, mutual companies are owned and operated for the benefit of policyholders. There are no shareholders.  Each Mutual's board of directors is elected from among the policyholders.

Premiums, together with income from investments, are used to pay losses sustained by the Policyholders as well as the expenses of running the Company.  Any excess surplus generated on a year-to-year basis either remains in the company's surplus account for the benefit of the policyholders or may from time to time be refunded to policyholders. It's a concept of mutual trust, and has been the choice of many since the first Mutual opened in 1856.

The Ontario Mutuals brand is managed through its trade association OMIA, (Ontario Mutual Insurance Association) who develops marketing, communication and consumer solutions for its Member Companies.  OMIA has a rich history dating back more than 130 years.

Media Contact for OMIA:
Deborah Gray, Manager, Marketing & Communications
Ontario Mutual Insurance Association
t +1.519.622.9220 x 2131
m +1.519.277.2700


Kanetix SaaS partners with many of Canada's largest insurance brands to build and continually enhance their online insurance quoting platforms.  We are industry experts in helping partners to acquire and convert shoppers to consumers online.  Using our responsive design approach, our solutions reside where our partner's consumers are - desktops, tablets, mini tablets and smartphones.  Our reporting and web analytic skills allow partners to optimize Quoter throughput while measuring and adjusting digital marketing expenditures. 

KANETIX SaaS develops Innovative. Partner Branded. Online Solutions.


Launched in October 1999, KANETIX was Canada's first online insurance marketplace and today provides over a million quotes per year to consumers looking for insurance, as well as comparisons for mortgage rates and credit cards. 

The KANETIX comparison service is a one-stop shopping environment for consumers. Each day, thousands visit the KANETIX website to comparison shop their various financial needs. Shoppers choose what they want to compare, obtain a quotation and complete an online application or, with the help of KANETIX connect with the provider to purchase or apply for the product over the phone. 

SOURCE Kanetix Ltd.

For further information: Visit KANETIX.ca or contact: Nick Hajicosti, t +416.599.9779, publicrelations@kanetix.ca, Kanetix Ltd

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