TORONTO, Sept. 24, 2014 /CNW/ - In a sold-out room last night for the third annual Canada Post E-commerce Innovation Awards, nine online retailers took top honours in their categories, capping off a milestone year in the progression of Canadian e-commerce. Winners ranged from large to emerging retailers in categories that focused on customer experience, omni-channel integration and mobile experience as well as marketing and outreach programs. They will share a $1 million total prize package that includes shipping services, customized direct marketing packages that include data and targeting solutions, and marketing exposure.
The winners are:
- Best E-commerce Shopping Experience – Aritzia
- Best Omni-channel Integration – Best Buy Canada Ltd.
- Best Mobile Experience (Large) – TELUS
- Best Mobile Experience (Small) – Yummi Candles
- Most Creative Marketing Campaign (Small) – Carnivore Club
- Best Customer/Community Outreach – MEC
- Most Innovative Start-up – Tees for the People
- Consumer Champion Award – The Roasters Pack
- Canada Post E-commerce Innovator's Award – Hudson's Bay
Winners were chosen by a panel that included Kirstine Stewart, Vice-President, North American Media Partnerships, Twitter; Diane J. Brisebois, President and CEO of the Retail Council of Canada; Duncan Payne, Hut2Hut Events President and DX3 co-founder; Rafe Petkovic, Google Canada Head of Industry (Retail); and Stéphane Ricoul, Sid Lee Director of Client Relations, eBusiness, and eComMTL founding President.
"In just a few years, online retail has evolved tremendously in this country. From an increasingly sophisticated customer experience to customer acquisition and loyalty, retailers in Canada are improving all aspects of the e-commerce experience," says René Desmarais, Senior Vice-President, Parcels, at Canada Post.
The Canada Post E-commerce Innovation Awards were created in 2012 to fuel Canadian e-commerce growth and recognize Canada's leading and emerging online retailers. The Awards bring together the top people in Canadian e-commerce each year to celebrate the industry's innovation and entrepreneurship. For more information on the Awards, visit canadapost.ca/ecommerceawards.
About Canada Post
Canada Post is the country's leading provider of electronic commerce and customer communication solutions. It reaches 15.5 million addresses, operates the country's largest retail network, and offers affordable and reliable service with convenient pickup and return options for online shoppers. Together, Canada Post, Purolator Inc. and SCI Logistics offer market-leading end-to-end solutions for e-commerce shippers by leveraging the assets and expertise of the Canada Post Group of Companies.
SOURCE: Canada Post
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