TORONTO, March 26, 2019 /CNW/ - Onlia Holding Inc., a new company offering innovative digital auto insurance and mobile app, today announced it is working with Carrot Rewards, Canada's most popular wellness app and AI-driven engagement platform, to help launch its entrance into the Canadian marketplace.
Toronto-based Onlia is disrupting the insurance industry by taking a non-conventional approach to making Canada's roads safer. Onlia is using nudge theory and behavioural economics to help educate and inform Canadians about how they think about safety, by motivating and rewarding safe drivers via the Onlia Sense™ app. At Onlia, safety comes first and insurance is a close second. As Onlia is focused on creating safe behaviour changes, there is no better alignment to help promote this vision than Carrot.
"We're creating a community to make Canada a safer place, testing safety concepts with brand actions, and providing the tools and motivation to facilitate safer behaviours," said Bonny van Rest, Onlia's Chief Marketing Officer. "We're excited to leverage the Carrot platform to inform and engage Canadians by nudging and rewarding them for making better, safer driving choices."
Carrot is uniquely qualified to work with Onlia as it has over 1 million registered users that are interested in making better lifestyle choices for themselves and their families. Carrot has worked with partners in the public and private sectors to educate and motivate its users with engaging content that drives change.
The initial program launches on the Carrot app today with one of three educational quizzes that will educate users about driving and community safety, as well as safety tips to help drive lasting behavior change.
"Onlia is rethinking the way Canadians approach safety and insurance, and we're thrilled that they chose Carrot as a way to raise awareness," said Lorne Solway, chief marketing and strategy officer, Carrot Rewards. "Carrot is known for driving positive, sustainable behaviour change, and we're happy to play a role in making the roads a safer place for Canadians to travel on."
Onlia Holding Inc., through its wholly owned subsidiaries Onlia Agency Inc. & Onlia Services Inc., offers innovative digital insurance and mobile technology products to the Canadian market. Onlia's mission is to create a community around making Canada a safer place, and to provide tools and motivation to facilitate safer behaviours. Launched in 2018, Onlia is a joint venture between Achmea Canada Holding Inc., a wholly owned subsidiary of Achmea B.V. the largest insurance group of the Netherlands, and Fairfax Financial Holdings Limited, a Canadian holding company which, through its subsidiaries, is engaged in property and casualty insurance and reinsurance and investment management. Using proprietary and award-winning technology, Onlia is rethinking the way Canadians approach safety and insurance. Join the community at Onlia.ca and on Facebook, Twitter and Instagram.
©2018 Onlia Holding Inc. ONLIA, ONLIA SENSE and the Conversational Cloud Logo are trademarks of Onlia Holding Inc., used under license.
Available for Interviews:
Pieter Louter, CEO, Onlia
Bonny van Rest, Chief Marketing Officer, Onlia
For further information: DDBPR
John Bowes | 416-972-5891
E: [email protected]
About Carrot Rewards
Carrot Rewards is an AI-driven wellness app and brand engagement platform that leverages behavioural economics and nudge theory to motivate and reward users for making better lifestyle choices. Carrot maximizes appeal and engagement by offering users a choice of rewards from the most popular consumer loyalty programs — in Canada, users can earn Aeroplan® Miles, SCENE® points, Petro-Points™, More Rewards® points, Drop points or RBC Rewards — each time they interact with the app.
Over one million users strong, Carrot has been recognized as Canadian App of the Year by MobileSyrup, ranked by Bond Brand Loyalty as a Top 10 Canadian Loyalty Program in The Loyalty Report 2018, named one of the Top Fastest Growing Companies by Canadian Business and Maclean's Magazine and is the 2019 winner of the World Government Summit's Edge of Government Global Innovation Award.
The Carrot Rewards platform was created in collaboration with Canadian government agencies, health NGOs and the private sector. A similar rollout of the Carrot Rewards app is currently underway in the United Kingdom.
For more information, please visit: www.carrotapp.com
Twitter & Instagram: @carrot_rewards
Available for Interviews:
Andreas Souvaliotis, Founder and CEO, Carrot Rewards
Lorne Solway, Chief Marketing and Strategy Officer, Carrot Rewards
For further information: Duet Public Relations
Jennifer Love | 416-271-5477
E: [email protected]
For further information: DDBPR, John Bowes | 416-972-5891, E: [email protected]