Inaugural Season Sets New Records
With 1.8 Million Viewers Each Week
Highly-Anticipated Two-Hour Season Finale Airs
Thursday, September 9
- 9pm ET/PT
For photography and additional press materials, please visit: href="http://www.canwesttvmedia.com/">www.canwesttvmedia.com
TORONTO, Sept. 8 /CNW/ - As the first season of Global's
smash hit Rookie Blue comes to a close with
the gripping two-hour season finale tomorrow (Thursday, September 9 -
9pm ET/PT), this summer's hottest show has earned a new
commendation: the distinction of becoming the most-watched rookie season
of any scripted Canadian TV series in two decades -
on any network.
Averaging 1.8 million viewers each week, Rookie
Blue has now surpassed Due South's
inaugural season in 1994 (1.7 million viewers). In the process, it has
also become the most-watched Canadian program -
scripted or unscripted - of the 2009/2010 broadcast year.
"While we were confident that Rookie Blue would
captivate audiences, the astounding success of its record-breaking first
season has exceeded our highest expectations," said Barbara
Williams, Executive Vice-President of Content,
Canwest Broadcasting. "With the calibre of talent in front of
and behind the camera, we're looking forward to bringing fans more of
the compelling characters and strong storylines they have come to love
about this show in season two."
Some other key successes from Rookie Blue's first season:
Won its competitive Thursday 9pm timeslot nationally 10 out of 11 weeks
Every episode of Rookie Blue was in the weekly
national "Top 10" in Canada
Rookie Blue was the #1 show in Canada during
the weeks of June 21 and July 19 - a new first for a Canadian scripted
Rookie Blue was watched by a total of 8.5
million viewers in Canada and the U.S. each week this summer -
more than any other Canadian show
Confirmed data for the series premiere indicates
that a record-breaking 2.2 million viewers watched
the pilot episode in June - the highest-rated premiere for a Canadian
drama series on any network in over a decade
Season 2 was greenlit only three weeks following its ground-breaking
premiere on Global and ABC
"We are over the moon that Rookie Blue has
resonated with so many viewers," said Tassie Cameron, Executive
Producer, Rookie Blue. "Canwest's
support of the show has been phenomenal from the very beginning, and
it's incredibly gratifying to hear that the audience loves the series as
much as we love making it."
Commissioned by Canwest and picked up by ABC during development last
year, Rookie Blue was developed by Thump Inc.
and produced in partnership with leading indie studio and distributor,
Canwest's unwavering commitment to the series began as early as the
pitching stage and has continued unabated throughout the season.
Global's original production executives worked closely with the talented
producers and creative team during script development, casting and
filming. Canwest's support of Rookie Blue was
bolstered by an extensive, national, multi-media marketing campaign -
the most comprehensive of its kind for an original series airing on
And after packing heat on the air all summer long, production on the
second season is now underway. Shooting entirely on location in Toronto,
the cast and crew will be filming new episodes this fall through early
2011. Broadcast details will be announced at a later date.
Rookie Blue airs Thursdays at 9pm ET/PT on Global
and ABC. In the season finale, "In Blue/Takedown" (Thursday,
September 9), tension mounts as the
rookies undergo make-or-break assessments by Staff Sergeant Frank. Then,
Andy and Chris accidentally screw up a major drug bust when they arrest
one of the players. In an effort to save the operation, Swarek and Andy
go undercover. When Swarek's life is endangered, it's all hands on deck
as the officers at 15 Division try to save one of their own. Wendy
Crewson (The Summit) and Tom McCamus (Waking
up Wally: The Walter Gretzky Story) guest star.
The series features a dynamic group of Canadian
actors including Missy Peregrym (Reaper,
Heroes), Gregory Smith (Everwood),
Charlotte Sullivan (M.V.P.), Enuka Okuma (24)
and Travis Milne (My Green House). Rounding out the
diverse cast are Ben Bass (Would Be Kings), Eric
Johnson (Smallville), Matt Gordon (Rent-A-Goalie),
Noam Jenkins (Flashpoint) and Melanie Nicholls King (The
Rookie Blue is executive produced by award-winning
Tassie Cameron (Flashpoint), Ilana Frank (The
Eleventh Hour, Would Be Kings), Noreen
Halpern (Hung, Haven),
John Morayniss (Hung, Haven) and
David Wellington (The Eleventh Hour, Would
Viewers can catch up on all the entire first season of Rookie
Blue at GlobalTV.com.
Source: BBM. All data national English 2+ based on regularly-scheduled,
non-sports programs. Due South premiere season
based on Sept 22/94-June 1/95. Canadian/U.S. combined data based on BBM
national 2+ and Nielsen U.S. national 2+ audience.
Global Television is a Canwest Broadcasting network.
About Canwest Broadcasting
operates Global Television and nineteen of the country's most popular
specialty channels, including HGTV, Mystery TV, National Geographic
Channel, Showcase, History Television, Food Network and TVtropolis.
Canwest Broadcasting is a division of Canwest Media Inc.
About Canwest Originals
Canwest is the proud
home of the most diverse slate of Canadian Original programs across the
Dramatic, Lifestyle and Entertainment genres. As a steadfast supporter
of the Canadian production community, Canwest is dedicated to bringing
the best of the country to audiences nationwide - including shows such
as: Rookie Blue, Pitchin' In, Holmes
Inspection, Ice Pilots: NWT, Lost
Girl, 16:9, The Opener,
Princess, William Shatner's Weird or What?
and Canada's most trusted entertainment news show Entertainment
About Canwest Media Inc.
Canwest Media Inc. is a
subsidiary of Canwest Global Communications Corp. ( href="http://www.canwest.com/">www.canwest.com)
(TSX-V; CGS and CGS.A), one of Canada's largest broadcasting companies.
In addition to owning the Global Television Network, Canwest operates 19
industry-leading specialty channels and more than 20 online properties.
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