Omnicom Establishes Resolution Media as Global Search Agency
Feb 15, 2012, 14:01 ET
Billion Dollar Search and Optimization Platform Spans 40 Markets
CHICAGO, Feb. 15, 2012 /CNW/ - Omnicom Media Group (OMG) today announced that it is uniting its Search agencies across some 40 countries under the Resolution Media brand, creating a leading global Search and Optimization platform that will more effectively leverage scale, data and knowledge on behalf of clients. The new global brand will represent billions of dollars in client Search billing.
Until now, Resolution Media has operated in the U.S. only, while in other markets, Omnicom Media Group's Search offerings have been presented under a number of different brand names. The new global Resolution Media operation, with more than 700 search experts, will be led by President Alan Osetek, who has been leading the company's U.S. business.
The new global structure builds on the successful history of Resolution Media, acquired by Omnicom Media Group in 2005. Since then, Resolution has become a leading U.S. provider of Paid Search, Search Engine Optimization, Website Optimization and Social Content Management. It serves some of the world's iconic digital advertisers, including the clients of Omnicom media agencies OMD Worldwide and PHD Network.
According to Daryl Simm, CEO of Omnicom Media Group, "We have outstanding search solutions in every major market that serve our unmatched portfolio of digital-centric clients. More recently we've won global Search assignments and built Social Content Management capabilities in key markets. It's now time to present these assets under a single global structure to optimize our data and investment scale for clients."
Resolution Media provides services to Search-only clients, as well as to the full-service clients of Omnicom media agencies OMD and PHD. In the case of the media agency clients, they receive their holistic media strategies (inclusive of Search) from OMD or PHD, while Search activation and management is provided by Resolution Media.
Resolution Media is part of Annalect Group, Omnicom Media Group's digital data and analytic company. Alan Osetek will continue to report to Scott Hagedorn, CEO of Annalect.
About Resolution Media
Resolution Media, based in Chicago, is a leading provider client services in the areas of paid search, search engine optimization, digital behavior analysis, conversion path optimization, behavioral targeting, social media, mobile and other complimentary services.
Resolution Media is a division of Annalect Group, Omnicom Media Group's digital analytics company. Annalect specializes in Media Analytics, Business Intelligence, Tools and Dashboard Systems, Econometric Modeling, Search Strategy and Digital Investment Platforms.
About Omnicom Media Group
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC). Omnicom Media Group includes the full service media networks OMD and PHD; data informed marketing platform Annalect Group; and a number of specialty media companies.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Omnicom Group Inc.
For further information:
Isabelle Gauvry, +1-917-435-6457, [email protected]
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