Depend boldly invites Canadians to Try On the new Depend Silhouette for Women and Real Fit for Men Briefs to experience the difference.
TORONTO, April 24, 2012 /CNW/ - Approximately 3.3 million Canadians are affected by bladder control issues known as incontinence, a condition that can leave sufferers feeling embarrassed, self-conscious and frustrated. The Depend brand (www.depend.com) has introduced their new Silhouette for Women and Real Fit for Men absorbent briefs to help restore and give incontinence sufferers the confidence to enjoy an active lifestyle. Canadian figure skater, Isabelle Brasseur, and former hockey player, PJ Stock, are trying on the new briefs to show how comfortable and discreet they are and invite Canadians to try them on as well by visiting www.TryItOnCanada.ca.
"I was interested when the Depend brand approached me to try the new Real Fit Briefs," said PJ Stock, sports commentator and former pro hockey player. "I have a close personal friend suffering from cancer and some of the unfortunate setbacks associated with this condition. I wanted to better understand what he is going through. I think it's important to talk about it and help people not be embarrassed about such a common condition."
The new Depend Silhouette and Real Fit Briefs look, fit and feel just like real underwear, while providing the brand's best protection. They also control odour and the all-around leg elastics help to prevent leaks. The soft cloth-like feel provides added comfort and is tailored for a smooth fit.
"With the new Depend Silhouette and Real Fit Briefs we really hope to change the way Canadians view and discuss incontinence," said Paula Montoya, Depend Brand Planning Manager, Kimberly-Clark. "We are trying to drive Canadians of all ages to think differently about absorbent underwear, whether they need them or not, especially since more Canadians are in need of them than most people realize."
Isabelle Brasseur and PJ Stock both tried on the briefs while skating to show how the new briefs are both comfortable and unnoticeable. With their support to remove the stigma attached to incontinence, a donation will be made to the Canadian Cancer Society toward below the belt cancers. Additionally, the Depend brand will make a donation and will support two teams at the Underwear Affair by having Isabelle Brasseur and PJ Stock serve as honorary coaches to the teams. The BC Cancer Foundation's Underwear Affair (www.uncoverthecure.org) is a Vancouver based charity event that raises money and awareness for below the belt cancers.
"Incontinence is not only a condition that my mother dealt with when fighting Progressive Supranuclear Palsy (PSP), but I heard that a lot of women struggle with it after child birth," said Isabelle Brasseur, former Olympic pairs bronze medalist. "It was an embarrassing symptom for my mom to deal with and I saw the fear and sadness in her eyes of losing control of her body. When the Depend brand approached me to try the new Silhouette Briefs, I jumped at the opportunity to help raise awareness and get Canadians comfortably talking about incontinence."
People suffering with incontinence experience various emotions including embarrassment, discouragement, and frustration. The Depend brand asks Canadians to help eliminate the stigma and join the challenge to Try it On Canada by visiting www.TryItOnCanada.com
The Depend Silhouette for Women and Real Fit for Men Briefs are available for the suggested retail price of $19.99 for a pack of 12.
Isabelle Brasseur and PJ Stock media availabilities include:
- Toronto: Thursday, May 3rd
- Montreal: Wednesday, June 27th
- Vancouver: Saturday, July 7th (PJ Stock only)
About the Depend Brand and Kimberly-Clark
Launched in 1984 by Kimberly-Clark Corporation, the Depend brand is the market leader in the adult incontinence category in North America. Over the years, the Depend brand has evolved with its consumers to provide the best protection and lend them the confidence they need to lead normal, active lives. For more information or to request a product sample, visit www.depend.com.
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust K-C's brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 140-year history of innovation, visit www.kimberly-clark.com.
About Canadian Cancer Society
The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. For more information, visit www.cancer.ca
About The BC Cancer Foundation
The BC Cancer Foundation (www.bccancerfoundation.com) is the bridge that connects philanthropic support and research breakthroughs in cancer knowledge. As the fundraising partner of the BC Cancer Agency and the largest charitable funder of cancer research in this province, we enable donors to make contributions to leading-edge research that has a direct impact on improvements to cancer care for patients in British Columbia. We fund with the goal of finding solutions. As an independent charitable organization, we raise funds exclusively for the BC Cancer Agency that support innovative cancer research and compassionate enhancements to patient care.
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