Olympians Wickenheiser & Shewfelt power new website for healthy living.

Canadians can now learn from & talk to fitness leaders and health experts.

CALGARY, June 17, 2013 /CNW/ - A new website allows Canadians to interact with each other and with health experts including Olympians Hayley Wickenheiser and Kyle Shewfelt about fitness and healthy living.

Revive.ca is a free online community gathering place where Olympic medalists, nutrition & food experts, fitness enthusiasts and active Canadians of all ages come together to share information and inspiration about healthy, active living in their own communities.

Revive.ca is the first website of its kind. It features weekly columns, instructional fitness videos, nutritious recipes, meal planning guides and wellness advice from Olympians Hayley Wickenheiser and Kyle Shewfelt, extreme endurance athlete Simon Donato, nutrition expert Andrea Holwegner and North America's leading meal planning guru and best-selling author Sandi Richard.

Revive.ca is an unprecedented tool for Canadians to connect, learn and pursue their passion for healthy living. The website is a philanthropic tool for Canadians powered by Jugo Juice, a Canadian company with an interest in helping people live healthier, more active lives.

"Revive.ca is a really unique - and much needed - resource for people to connect with others about fitness, health and wellness," said four-time Olympic medalist Hayley Wickenheiser. "The site's goal is to support people on their personal fitness and lifestyle journeys. I'm going to be sharing my own tips and tricks on healthy living, but I also am excited to hear from Canadians about how they stay healthy. It's going to be a great community forum."

"We are at the start line of something amazing," said Olympic Gold Medalist Kyle Shewfelt. "And the great thing is, no one knows where we'll end up. The health fanatics at Jugo Juice got this online party started, but it's Canadians who want to be active and healthy who will drive the content and focus of the site. I am psyched that I am able to share my thoughts and experiences, a weekly piece of "awesome" that Canadians can add as fuel to their fire for fitness and vitality."

Revive.ca is free and features:

• Weekly columns & videos by our Revive.ca Health Experts Hayley Wickenheiser, Kyle Shewfelt, Simon Donato, Andrea Holwegner and Sandi Richard
• Opportunity for the public to ask questions of our Experts
• Revive SuperChamps, a cross-Canada network of active members who help Revive.ca users make healthier choices right in their own communities.
• Discussion forums
• Photo & video galleries
• Member journals
• Event listings

All Canadians are encouraged to visit Revive.ca. Register to participate and join the movement! Let's define healthy, active living together.

About Hayley Wickenheiser
Four-time Olympic medalist, Hayley Wickenheiser is one of the best female hockey players in the world with an uncompromised determination and dedication to her sport.  Hayley leads by example: she's a community leader, a mentor, a history-maker and an accomplished business woman. Sports Illustrated recently named her in the Top 25 Toughest Athletes in the World.

About Kyle Shewfelt
Kyle Shewfelt is a Canadian gymnast who was competing on an international stage when he was only 16.  His Gold Medal in the men's floor exercise competition at the 2004 Games in Athens was the first medal ever won by a Canadian in an artistic gymnastics event, and was the first Canadian gold of the 2004 Olympics.  He even has a gymnastic vault named after him.

About Sandi Richard
Sandi Richard is considered by many to be North America's leading meal planning expert.  She is the author of seven bestselling meal-planning books in the series Cooking for the Rushed, a company she owns with her husband Ron. Through her books and her television series, Sandi has helped transform the lives, and meals, of hundreds of thousands of families.

About Andrea Holwegner
Nutrition expert Andrea Holwegner is the energetic founder and president of Health Stand Nutrition Consulting Inc.  Since 2000, she has counseled hundreds of people, including Olympic athletes, CEOs and families on the benefits of healthy eating.  Andrea spearheads a team of highly trained and experienced dietitians within her practice. She is known as the chocoholic nutritionist, believing anyone can achieve health without guilt or complexity.

About Dr. Simon Donato
Simon Donato is an adventurer and extreme endurance athlete.  By day, he runs an oatmeal company called Stoked Oats and hosts an adventure TV show called Boundless.  That leaves him lots of spare time so he competed eight endurance races, on both land and water, around the world in 18 weeks last year.  Combining his love of exploration and adventure, he also runs a company that leads scientists and search parties into remote locations. Simon is a firm believer that we all control our destinies, and major changes always start with small, manageable ones. We can design and achieve the lives we want to live.

About Jugo Juice
Founded in 1998, Jugo Juice is a healthy, active lifestyle brand in the quick-service restaurant industry (QSR) known for being the smoothie and fresh-pressed juice authority, committed to providing healthy, great tasting options for people on-the-go. With over 130 locations nationally, Jugo Juice is thrilled to bring Revive.ca to life and support individuals in their efforts to live a healthier, more active life. Jugo Juice is a wholly owned subsidiary of MTY Food Group Inc. (TSX Trading Symbol: "MTY")

For more information, please visit our website: www.jugojuice.com or contact Wendy Winder, Director of Marketing at 403-207-5850 x 223.

SOURCE: The Message Parlour

Media Contact:
Blair Cosgrove
The Message Parlour
403-889-4293
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